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News & Events

All Access Audio Summit

Don’t miss the All Access Audio Summit on April 21 & 22. Research Director, Inc.’s Charlie Sislen will be participating in the following session…

Nielsen Audio — What’s the Future of Measurement as It Pertains to Radio Programming? Radio in the top 50 markets lives and breathes by Nielsen PPM scores. Those markets 51+ are still using Diary methodology. Does the current PPM device help or hurt programming? Many say it’s out of step with radio’s current needs. Is Nielsen accurately capturing what’s happening and we just don’t like the results? Or, does Nielsen need to update its technology to better sample radio users in all the ways that, currently and in the future, more accurately measure radio listening and consumption in all of its forms?

Registration is here.