News & Events
Nielsen Audio Ratings: What’s Next and What Does Radio Need in Order to Thrive?
All Access Audio Summit ~ April 20 & 21, 2022
COVID-19 has played havoc with everyone and everything – including NIELSEN AUDIO RATINGS. Whether its’ PPM sampling worries due to supply chain issues, or depleted sample due to a lack of commuters which drives radio listening, radio is clearly suffering due to less in-tab meters, as well as headphone/ear bud listening and attaining TAH (Total Audience Hours) to account for all of the digital listening hours. PUM is down … as is recorded TSL.
At a cost of millions of dollars each year to the major radio groups, C-Suite execs, programmers, talent, and advertisers are all scratching their heads and want to know: “What will Nielsen do to improve the sample size and reliability of its data? Are wearables part of the answer?” All of this and more is on deck.
Steve Allan, Research Director, Inc.’s Programming Research Consultant, will participate in this session of the the All Access Audio Summit. Find more information here. This session will take place on Wednesday, April 20 at 1:00 pm PT.