×

Client Requests

REQUEST SENT

Your custom request has been sent. We’ll contact you if we have any additional questions.

* Indicates a required field.

  • MM slash DD slash YYYY
  • This field is for validation purposes and should be left unchanged.

Hot Topics

Hot Topics

Radio Rules Christmas

March 12, 2015

Radio has been living in fear of Pandora and the other pure plays for some time. In the weeks leading up to Christmas 2014, there was much speculation that, with the amount of online choices available, consumers would abandon their traditional holiday listening choices.

Then, the cold winds blew in from the north and reality prevailed.

Read More…

All Animals Are Equal

February 26, 2015

“All animals are equal, but some animals are more equal than others.”
George Orwell, Animal Farm

Is every pair of ears worth the same amount to every advertiser? The answer is no. Certain audiences are worth substantially more to a given advertiser, depending on the age, sex, race/ethnicity, or geographical makeup of the audience and how well that audience matches the consumers looking for a particular product or service.

Read More…

Where There’s Smoke, There’s Sales

January 29, 2015

And now there’s more data. From time to time, we all need to take a closer look at our Scarborough data, and now you will find that the smoking category has been opened up to provide more information on the smoking habits of your listeners, including how much and how often they smoke, as well as how many times they have tried to quit.

This added information provides tremendous opportunities for revenue growth, especially with the recent healthcare changes.

Read More…

Grow and Control Your Billing – It’s Back to Basics

January 15, 2015

When most operators look at their business, they come to the conclusion, “It’s nothing that more revenue won’t solve.” True enough, sustained growth of revenue can alleviate many business problems. However, most broadcasters look at their present revenue and come to the conclusion that flat is the new up. It appears that this is even truer in the major markets.

So why is this?

Read More…

Occasions, Durations, and Shares – Oh My!

January 8, 2015

The Holy Grail statistic of a station’s ratings is Average Quarter Hour (AQH). For programming it determines how much of the radio listening pie you have carved out for yourself. For sales it determines how much they can charge for that listening slice. The challenge for all is to increase that AQH number as much as possible.

Read More…