
Growing the Radio Pie
Growing the Radio Pie
The Ratings Experts at Research Director, Inc. have created a series of essays to guide radio sales people on strategies to grow the radio pie.
Here are links to past articles:
#1 Don’t Always Fish Where the Fish Are
#3 Don’t Sell Snowballs to an Eskimo
#4 Fighting Perception with Facts
#5 Reality Is Catching up to Television
#7 Beating Television at Its Own Game
#8 Use the 80/20 Rule to Attack Television
#9 Who Are Your Market’s Non-TV Viewers?
#10 Who Is Targeting Non-Broadcast TV Viewers?
#11 Growing Your Billing with Heavy TV Viewers
#12 Can Quintiles Help Me Grow My Billing?
#14 Take Advantage of Weekends to Develop New Business
#15 Your Personalities Are Influencers … Use Them That Way
#16 Pandora’s Box Is Just a Greek Myth
#17 Convert Your Listeners into Dollars
#18 Documenting That Your Listeners Are Not Typical
#20 The Value of Being the Information Resource
#21 Your Success Is Only Limited by Your Creativity
#23 The Art of the Effective Presentation
#24 Radio Needs to Defy Adam Smith
#25 Making a (Gross) Impression
#26 Sell the Value of Your Older Audience with Pride
#28 Making Money from Your Loyal Listeners: Part 1 – Longer Listening Results in Advertiser Success
#29 Making Money from Your Loyal Listeners: Part 2 – Use Your P1 Audience to Your Advantage
#31 The Secret to Your Success: Differentiation
#33 Educating Your Existing Advertising Partners
#35 Empathy Is Not Only the Right Thing to Do – It’s Good Business
#36 There Is Light at the End of the Tunnel – Are You Prepared?
#37 How to Use Nielsen as Currency
#38 As Commerce Opens, Radio Is Perfect
#40 Marketing in Tough Economic Times
#41 Don’t Get Caught in the CPP Trap
#42 Don’t Let Your Advertisers Define You
#43 Using Your Geographic Strengths During This Election Year
#45 Use the Latest Nielsen Survey to Your Advantage
#46 Grab Those Last-Minute Political Dollars
#47 Don’t Lose Your Sales Brand
#50 Why Be One of Many When You Can Be the One and Only?
#51 Focus on Those Heavy Listeners
#52 What Is the Right Spot Load?
#53 Seizing Opportunities in 2021
#54 Prove That Radio Is the Perfect Complement
#56 Sell As If You’re Running Track
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