Growing the Radio Pie

The Ratings Experts at Research Director, Inc. have created a series of essays to guide radio sales people on strategies to grow the radio pie.

Here are links to past articles:

#1 Don’t Always Fish Where the Fish Are

#2 Make Sure the Shoe Fits

#3 Don’t Sell Snowballs to an Eskimo

#4 Fighting Perception with Facts

#5 Reality Is Catching up to Television

#6 Yes, Size Does Matter

#7 Beating Television at Its Own Game

#8 Use the 80/20 Rule to Attack Television

#9 Who Are Your Market’s Non-TV Viewers?

#10 Who Is Targeting Non-Broadcast TV Viewers?

#11 Growing Your Billing with Heavy TV Viewers

#12 Can Quintiles Help Me Grow My Billing?

#13 So What About Radio?

#14 Take Advantage of Weekends to Develop New Business

#15 Your Personalities Are Influencers … Use Them That Way

#16 Pandora’s Box Is Just a Greek Myth

#17 Convert Your Listeners into Dollars

#18 Documenting That Your Listeners Are Not Typical

If you would like more information about this series, or Research Director, Inc.’s services, please fill out the form below!