×

Client Requests

REQUEST SENT

Your custom request has been sent. We’ll contact you if we have any additional questions.

* Indicates a required field.

  • MM slash DD slash YYYY
  • This field is for validation purposes and should be left unchanged.

Posts in "Hot Topics"

Taking Your Rightful Place in Automobile Land

October 9, 2014

Filed Under: Hot Topics

Picture this. You’re on your way home from work. Or you’re taking your child to soccer practice. Or you got a HAWT date. And, life is great until you enter your car and you hear “that sound.”

Read More…

Radio: It’s an Emotional Thing

September 24, 2014

Filed Under: Hot Topics

Quick! Who’s your favorite DJ? What’s your favorite radio station?

That wasn’t difficult, was it? And it really doesn’t matter if you listen to your favorite radio station in the car, at work, or at home, nor does it matter if you listen on your computer, your iPhone, or your car tuner. The point is, you’ve got your “dial” preset to quickly access your favorite music, talk show, or DJ.

Read More…

Great Ratings Don’t Diminish the Importance of Great Salesmanship

September 11, 2014

Filed Under: Hot Topics

A recent Jacobs Media blog addressed a situation that is occurring at radio stations around the country. Many stations are hitting their ratings goals, but missing their sales goals.

Unquestionably, a strong ratings position can have a positive impact on sales. If it didn’t, broadcasters would not focus so much on growing their ratings. However, a station, no matter how strong their ratings are, cannot rely on just ratings and rank.

Read More…

Selling in a World of Unlimited Inventory

August 28, 2014

Filed Under: Hot Topics

Since the mid-eighteenth century, economists like Adam Smith and James Denham-Steuart have detailed the effect of supply and demand on a product’s price. As supply fell or demand increased, the cost of a given product would rise. Conversely, as supply rose or demand decreased, the price of that product would fall.

Read More…

ABC Selling Radio Disney Stations: Don’t Read Too Much Into It

August 20, 2014

Filed Under: Hot Topics

There’s been a lot of buzz about ABC/Disney’s recent decision to sell 23 of their 24 Radio Disney O&Os. Does this send a signal about the viability of radio? Or does it say something about Radio Disney’s specific business model?

Read More…

A Bot Saw Your Ad, But Can It Buy Your Product?

August 14, 2014

Filed Under: Hot Topics

It is no surprise that digital ad revenue is growing at a faster rate than any other major advertising outlets. According to eMarketer, digital ad spending is expected to grow 17% this year to $140 billion globally.

Read More…

Delivering the Goods, Not the Laughs

July 31, 2014

Filed Under: Hot Topics

Not too long ago I was stuck in traffic behind an HVAC van. With nothing better to do, I read the services this particular company offered. One word in big, bold letters stopped me cold – FURNANCE.

Now, I knew they had meant to offer services in regards to a furnace, but their typo led me to speculate several things about this company. 1) Were they truly ignorant of the correct spelling? 2) Had they made a small mistake? 3) But if so, which was true: Were they too cheap or too unconcerned to correct it?

Read More…

Time to Pay Attention to Details

July 17, 2014

Filed Under: Hot Topics

Can You Hear Me Now … Can You Hear Me Now … TIME TO PAY ATTENTION!!!!!!!!

The current economic situation is forcing consumers to make tough choices that affect almost every spending category. Fundamental ideas are changing and basic concepts are being altered. We need to start paying attention to the details in order to thrive in this changing economy.

Read More…

Anticipating Your Client’s Needs for Sales Success

July 10, 2014

Filed Under: Hot Topics

One major goal of any company is to increase revenue. In order to achieve this goal efficiently and effectively, companies must constantly pay attention to the changing times and ever-growing needs of their clients. Anticipating the needs of clients is critical to the sales process by allowing you to adapt and evolve with the times.

Read More…

A Blast from the Qualitative Past

June 19, 2014

Filed Under: Hot Topics

Americans’ lives have changed drastically over the past 15 years. Arbitron and now Nielsen Audio has had to respond to those changes through an ever-evolving radio ratings service. Today we put our focus on the qualitative diary, utilized in well over 100 radio metros, by comparing a diary from 1998 to one from last year.

Read More…