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Posts in "Hot Topics"

The Radio Advantage: Free, Convenient, and Mobile

February 6, 2014

Filed Under: Hot Topics

These days, marketers seem to have an almost endless array of outlets in which to advertise. With the explosion in channels, programs, and options, it can be easy to lose sight of one of advertising’s most important elements, and that is the end users.

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The Radio Advantage: Music Discovery

January 31, 2014

Filed Under: Hot Topics

Over the past couple of years, music discovery has seen some intense segmentation. There are now a hundred or more different ways you can find new music. Despite all of the new music apps and websites, radio has shown its inherent value. According to a Nielsen study, nearly half (48%) of all music consumers discover music most often though the radio. Music discovery through friends and family comes in second with only 10% and YouTube in third with 7%.

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The Radio Advantage: Informs and Educates

January 23, 2014

Filed Under: Hot Topics

Radio functions as an effective medium for communication and it also plays an important role in educating the public. Radio not only helps to inform the public; it also inspires the public to want to learn more. Radio helps to shape people’s attitudes, people’s interests, and people’s opinions. Because of Radio’s ability to be with us at home, in the car, or at work, and regardless of one’s age, race, gender, the time of day, or listening location, people depend on Radio for its educational and informational content.

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The Radio Advantage: Tremendous Reach with Great Targetability

January 16, 2014

Filed Under: Hot Topics

Today we begin a six-part series highlighting the advantages of radio as an advertising medium. Our first blog discusses how radio offers both tremendous reach and amazing targetability.

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How Do Advertisers Perceive Your Station?

January 9, 2014

Filed Under: Hot Topics

How does the advertising community perceive your station? Do they understand who your target audience really is? Even if advertisers’ perceptions aren’t true or fair, perception becomes reality and then becomes a potential objection that you need to address.

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Radio – A Great Way to Reach a Loyal Audience at the Right Time

December 19, 2013

Filed Under: Hot Topics

Few advertising options have the advantage that radio offers – great reach to a loyal audience with close proximity to their shopping occasions. With radio, an advertiser can reach 92% of the U.S. population(1). Just as important is the fact that these consumers are typically loyal to a specific station. The goodwill that radio has with target consumers is invaluable. Audience loyalty increases frequency, which is very important to advertisers. Loyalty greatly increases the chance that their message will be heard by this continually tuned-in audience.

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Who Would You Rather Own – The Boston Red Sox or the Houston Astros?

December 11, 2013

Filed Under: Hot Topics

This might seem like a stupid question. The Red Sox just won the World Series. The city of Boston held a parade with over one million adoring fans cheering their home-town heroes. Conversely, the Astros finished the 2013 season with the worst record in baseball, losing 111 games. During many games, the stadium was mostly empty of fans.

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Great Customer Service Results in Sales

December 5, 2013

Filed Under: Hot Topics

Bad Customer Service Costs $83 Billion a Year!

Just last week, I was personally reminded that customer service isn’t dead, and more importantly, good customer service results in sales.

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The Most Valuable Brand Sees a Changing of the Guard

November 21, 2013

Filed Under: Hot Topics

In the 1890s, the carbonated drink Coca-Cola was introduced. During World War II, Coke announced that it would be anywhere that U.S. troops were. This resulted in Coke developing a global strategy. It’s hard to find any corner of the planet where Coke does not have a presence. This has resulted in unmatched brand recognition.

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Understanding the Importance of Customer Service, Building Relationships, and Buyer Types

November 14, 2013

Filed Under: Hot Topics

The key to a happy client is excellent customer service. With the development of Internet sources, Blackberry technology, and other forms of what I call “quick communication tools,” in today’s business, it is understood how the country and businesses alike have gotten away from the personal touch of communicating with a human being.

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