Posts in "Hot Topics"
February 6, 2014
Filed Under: Hot Topics
These days, marketers seem to have an almost endless array of outlets in which to advertise. With the explosion in channels, programs, and options, it can be easy to lose sight of one of advertising’s most important elements, and that is the end users.
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January 31, 2014
Filed Under: Hot Topics
Over the past couple of years, music discovery has seen some intense segmentation. There are now a hundred or more different ways you can find new music. Despite all of the new music apps and websites, radio has shown its inherent value. According to a Nielsen study, nearly half (48%) of all music consumers discover music most often though the radio. Music discovery through friends and family comes in second with only 10% and YouTube in third with 7%.
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January 23, 2014
Filed Under: Hot Topics
Radio functions as an effective medium for communication and it also plays an important role in educating the public. Radio not only helps to inform the public; it also inspires the public to want to learn more. Radio helps to shape people’s attitudes, people’s interests, and people’s opinions. Because of Radio’s ability to be with us at home, in the car, or at work, and regardless of one’s age, race, gender, the time of day, or listening location, people depend on Radio for its educational and informational content.
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January 16, 2014
Filed Under: Hot Topics
Today we begin a six-part series highlighting the advantages of radio as an advertising medium. Our first blog discusses how radio offers both tremendous reach and amazing targetability.
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January 9, 2014
Filed Under: Hot Topics
How does the advertising community perceive your station? Do they understand who your target audience really is? Even if advertisers’ perceptions aren’t true or fair, perception becomes reality and then becomes a potential objection that you need to address.
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December 19, 2013
Filed Under: Hot Topics
Few advertising options have the advantage that radio offers – great reach to a loyal audience with close proximity to their shopping occasions. With radio, an advertiser can reach 92% of the U.S. population(1). Just as important is the fact that these consumers are typically loyal to a specific station. The goodwill that radio has with target consumers is invaluable. Audience loyalty increases frequency, which is very important to advertisers. Loyalty greatly increases the chance that their message will be heard by this continually tuned-in audience.
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December 11, 2013
Filed Under: Hot Topics
This might seem like a stupid question. The Red Sox just won the World Series. The city of Boston held a parade with over one million adoring fans cheering their home-town heroes. Conversely, the Astros finished the 2013 season with the worst record in baseball, losing 111 games. During many games, the stadium was mostly empty of fans.
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December 5, 2013
Filed Under: Hot Topics
Bad Customer Service Costs $83 Billion a Year!
Just last week, I was personally reminded that customer service isn’t dead, and more importantly, good customer service results in sales.
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November 21, 2013
Filed Under: Hot Topics
In the 1890s, the carbonated drink Coca-Cola was introduced. During World War II, Coke announced that it would be anywhere that U.S. troops were. This resulted in Coke developing a global strategy. It’s hard to find any corner of the planet where Coke does not have a presence. This has resulted in unmatched brand recognition.
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November 14, 2013
Filed Under: Hot Topics
The key to a happy client is excellent customer service. With the development of Internet sources, Blackberry technology, and other forms of what I call “quick communication tools,” in today’s business, it is understood how the country and businesses alike have gotten away from the personal touch of communicating with a human being.
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