September 2, 2020
We all know that every quarter-hour is precious.
Ever since PPM became currency, many broadcasters felt that listening on both the market and individual station levels was being underreported because PPM did not adequately capture headphone listening. While the PPM device comes with a headphone adapter, it is generally believed that most panelists don’t use it. In addition, some of the headphone usage is now wireless, which is not compatible with the adapter.
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September 1, 2020
How’s billing next month?
How’s billing next week?
How’s billing tomorrow?
For purposes often attributed to survival, radio station management takes a very short view when judging success or failure. As an industry, we are not alone in this myopic view. Most American businesses are taking the same approach.
While it is important to make next week or next month’s numbers, it is equally important to plan for the long-term future. Without doing this, one can win the battle and lose the war.
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August 18, 2020
The recent announcement of the partnership between LeadsRx and WideOrbit is a potential game-changer for radio.
The digital revolution in marketing has created a need for instant gratification with advertisers. Google Analytics, click-through rates, traffic sources, and other data sources have left radio advertising behind the curve.
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August 14, 2020
Recently we have been hearing about Procter & Gamble’s investment in radio advertising. Since making some initial ad buys, P&G’s use of radio has exploded.
Much, if not all, of this revenue has consisted of network buys. While that helps various networks, the revenue rarely trickles down to the local stations. It will not impact the billing and commission of most local station sales reps.
However, P&G’s radio expenditures can help a local sales rep boost their billing with new clients, especially those who have not previously taken advantage of the power of radio advertising.
HOW YOU MAY ASK?
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August 11, 2020
While the term “normal” seems unsuitable, broadcasters need to figure out how to succeed with whatever comes next.
As lifestyles change yet again, there is a massive opportunity for programmers to grab higher shares for their station.
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