Your custom request has been sent. We’ll contact you if we have any additional questions.
* Indicates a required field.
I was always taught to read a product’s instructions before using. No, this is not about the proper use of disinfectants. Instead, this is about Nielsen’s instructions on how to use their reports during these constantly changing times.
This may fall under the heading of “too soon,” but the pandemic is serving as a giant wake-up call for the radio industry.
Across the country, we are seeing PUMMs and cumes decline for most formats except those that deal in information.
The good news is that listeners know where they can turn for vital, local information. Radio has always served this need and continues to do so in grand fashion. The audience for news and information programming has exploded. Why? Because listeners have an expectation that radio can deliver when needed. In a normal life this need is variable, but will we ever return to normal?
Weathering the Storm – A Market Manager’s Perspective
Recently we have shared how sales managers and programmers have adapted to the new reality of COVID-19. Now we talk with two of our industry’s top market managers on how they are guiding their ship through these turbulent waters.
Recently, Research Director, Inc. got perspectives from three sales managers on how they have adjusted their operations as COVID-19 has impacted every portion of our economy. Today, we publish perspectives from three leaders on the programming side, to hear how they are handling their operations and serving their listeners.
Next week, Nielsen will be releasing the March survey data (survey dates February 27-March 25). While many consider this a 28-day survey, in reality it isn’t; it’s really 28 one-day surveys. Typically this is not a significant issue, but as I will explain shortly, it might be with this survey.
