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It is Sunday morning and program directors around the country are examining the meter counts for the previous week.
While this Sunday morning task has become a ritual for many, it does come with some caution.
Quintile Analysis sounds like a phrase that you might hear on “The Big Bang Theory” or in some scientific paper. However, Quintile Analysis is a great way to promote the value of radio and highlight the value of heavy radio listeners.
The concept is simple; rank all radio listeners on the amount of time they spend with radio. The top 20%, or one-fifth (a quintile) are the heaviest radio listeners. While radio reaches just about everyone (90%+ weekly reach), these heavy listeners, known as quintile 1, are the ones who are most impacted by ad messages. You can build an effective frequency so that they react to the advertising message.
According to the pre-election polls, Roy Moore should have been the next U.S. Senator from Alabama. Regardless of the scandals, public outcries, and missteps, Moore was still highly favored to win. Yet two percentage numbers changed that, and caused a ripple effect that has everyone on notice: 5 and 2.
No one is sure where the phrase began (some credit Oscar Wilde), but shampoo maker Head and Shoulders made the phrase “You never get a second chance to make a first impression” famous. The importance of this motto cannot be overstated.
Every sales rep knows that a relationship can be built or destroyed with a potential advertiser in the first few minutes of the first call. Like a first date, the first few minutes may determine the future. So what do you do to enhance the possibility of success?
It’s almost that time again! From the first crack of the bat to the smell of hot dogs and nachos at the concession stands, the boys of summer are getting ready to come home from spring training in Florida and Arizona. The gray winter sky will soon lead to warm sunbathed baseball fields and temperatures that are no longer in the single digits.
All of the radio flagships and affiliates of your favorite baseball teams are excited for a boost in ratings from fans listening on porches, in cars, or in the ballpark. Fans in the stands aren’t the only people who want their teams to do well; radio GMs, PDs, and other executives want the team that they carry to go all the way to the World Series.
