December 23, 2024
And so it begins. The DECEMBER survey has been unleashed, and it’s marred by the annual release of the scourge of Scrooge upon a fully suspecting populace. Beginning early in this time frame – which ran from NOVEMBER 7TH through DECEMBER 4TH – almost every single stinkin’ market had that one station that decided to play DEAN MARTIN records. As we shall see, the results will speak for themselves … though it must be said that The Ratings Experts from RESEARCH DIRECTOR, INC. – with a healthy assist from the playmakers at XTRENDS – will provide our own snide remarks in a hope to liven up the festivities. Besides the inception of Santa’s reign, DECEMBER also featured a three-day weekend and the ritual stuffing of the turkey.
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December 19, 2024
We’re back with the final best of Hot Topics before the kids rush down the stairs to tear open presents and stockings. This week we go all the way back to 2012, *echoes* … 12 … 12 … 12.
Christmas music has been playing for weeks now. Christmas music has been playing for weeks now. For some stations, switching to an “All Christmas” format is a definite gift. Those gifts will come in the form of larger cumes and increased listening, which results in larger average quarter hour (AQH).
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December 12, 2024
RDI is back with the Best of Hot Topics holiday edition. We’re busy preparing for the December book by throwing up tinsel like it’s going out of style. As a result we decided to re-run some older articles that are still extremely relevant.
In 2020 Inside Radio posted an analysis of the Holiday 2019 survey. To refresh your memory the link is below.
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December 5, 2024
Research Director, Inc. is preparing for the arrival of the December book (and the big guy). To that end we decided to dive into our archives and find our best Yuletide content. Who doesn’t like a leftover turkey sandwich and blog?
Way back in 2019 the December book had just been released and it gave us the first glimpse of the power of Christmas music. Almost every station that made the switch saw a dramatic increase in their shares. But, when you look under the hood, you may find a completely different story.
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December 2, 2024
Welcome back. By now you’ve hopefully made it over the river and through the woods, past the TSA checkpoints and around the idiots on the interstates. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the turkey trotters from XTRENDS – have fully recovered from our food comas and are here to bring you the final installment of the NOVEMBER survey.
This one ran from OCTOBER 10TH through NOVEMBER 6TH. There was a three-day sale weekend and a conspicuous election during that span. And it was the final untainted book of the year. Let us begin…
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