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Radio Buyer's Guide

Radio Buyer’s Guide

If you buy radio, you need the Radio Buyer’s Guide.

Research Director, Inc.’s exclusive RADIO BUYER’S GUIDE starts where the Nielsen Audio data leaves off. It’s THE indispensable media planning tool for any organization that wants to get maximum return from its investment in radio advertising.

For each radio metro, the RADIO BUYER’S GUIDE gives you:

  • A thorough profile of the market, so you have all the background info
  • A digestible overview of Nielsen Audio performance in the market—no more poring over Nielsen Audio data yourself
  • Crucial details about each station, giving you a peek behind the curtain
  • Life group profiles of listeners, to help you find the right stations to reach your customers
  • And much more

The RADIO BUYER’S GUIDE is available for dozens of markets. Select your market(s) below to find out how to get yours.

IF YOU ARE A RESEARCH DIRECTOR, INC. CLIENT, you can obtain a copy of your market’s Buyer’s Guide by visiting your Market Materials page in C-SPOTS, or contacting your consultant.

Request a Buyer's Guide

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