We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions, and revenue. Our own veteran ratings expert Charlie Sislen reveals what Research Director, Inc. is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Check it out here.
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At Research Director, Inc., we try to spread the word about how to grow audiences and increase revenue. After all, there is always more knowledge to share and advertising revenue to generate.
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The #1 place for listening to the radio is in the car. The #2 place is at work. But when nobody’s driving…and people are working from home…what happens to the radio stations? The Language of Business looks at how social distancing and working from home has affected the radio business. Listen here!
Check out this interview with Charlie where he discusses changes in media ratings and the effects on radio stations and advertisers.