At Research Director, Inc., we try to spread the word about how to grow audiences and increase revenue. After all, there is always more knowledge to share and advertising revenue to generate.
Don’t miss the All Access Audio Summit on April 21 & 22. Research Director, Inc.’s Charlie Sislen will be participating in the following session…
Nielsen Audio — What’s the Future of Measurement as It Pertains to Radio Programming? Radio in the top 50 markets lives and breathes by Nielsen PPM scores. Those markets 51+ are still using Diary methodology. Does the current PPM device help or hurt programming? Many say it’s out of step with radio’s current needs. Is Nielsen accurately capturing what’s happening and we just don’t like the results? Or, does Nielsen need to update its technology to better sample radio users in all the ways that, currently and in the future, more accurately measure radio listening and consumption in all of its forms?
Registration is here.
Momentum is Christian Music Broadcasters’ LIVE event in Orlando on June 2-4, 2021. Charlie Sislen, Partner at Research Director, Inc. will be participating in a breakout session titled “How to Grow Your Audience in a Post COVID World.”
More information is available here.
We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions, and revenue. Our own veteran ratings expert Charlie Sislen reveals what Research Director, Inc. is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Check it out here.
The #1 place for listening to the radio is in the car. The #2 place is at work. But when nobody’s driving…and people are working from home…what happens to the radio stations? The Language of Business looks at how social distancing and working from home has affected the radio business. Listen here!
Check out this interview with Charlie where he discusses changes in media ratings and the effects on radio stations and advertisers.
You missed the live session, but you can view a recording HERE!