The Launch Of A New Radio Station (MP3) — July 2024

Our own Programming Research Consultant, Steve Allan talks with DCRTV about his role in the launch of Washington, DC's classic radio station Oldies 100 (29:50/24 MB)

Selling Speed: The MRN NASCAR Local Sales Podcast (MP3) — April 2023

Who knew Marc was into NASCAR? He joined the MRN NASCAR Local Sales Podcast to discuss how loyalty and spending power can be a boon to selling races. (18:14/17 MB)

Program Directors Are from Mars, Sales Managers Are from Venus — May 2021

For decades, radio stations’ sales and programming departments often experience conflicting goals. Their success, however, is dependent on one another. The sales department’s goal to increase revenue often diverges from the programming department’s goal of increasing ratings. This presentation explores the elements of this discord, and offers successful strategies that radio stations can use to overcome competing objectives. (47 pages/1,215k)

Growing Forward: Research Director, Inc.’s Recovery Toolbox (PDF) — June 2020

Research Director, Inc. has outlined five focus areas for radio sellers to grow forward and increase revenue in a post-pandemic world. (33 pages/822k)

Advertising in Uncertain Times (PDF) — March 2020

Research Director, Inc. has compiled a series of studies and articles on why it is important to advertise in uncertain times, and how radio can help advertisers succeed today and in the future. (20 pages/1111k)

Click here to see a recording of this presentation by Charlie Sislen.

Radio on Main Street Podcast (MP3) — April 2018

In this podcast, Charlie Sislen and Erica Farber, President and CEO of the RAB, discuss the importance of research, how to understand research, and how to use research to help radio tell its great story. (19:49/27 MB)

NJBA 2016 Super Session: The Power of Radio (PDF) — June 2016

View the presentation moderated by Charlie Sislen at the New Jersey Broadcaster Association's 2016 conference. (74 pages/3,486k)

Radio and Pureplays: Keeping the Ad Dollars That Belong to Us — April 2016

Research Director, Inc. compiled a presentation that provides powerful ammo to radio salespeople that go up against pureplays, especially Pandora. (42 pages/1,919k)

Click this link to see a recorded presentation of this study by Tyler Plahanski.

Radio and Political Spending in 2016: Getting What We Deserve — November 2015

Research Director, Inc., in cooperation with The Media Audit, compiled a presentation that profiles the political landscape and makes a case for radio to receive a larger share of political ad spending. (35 pages/3,384k)

Click this link to see a recorded presentation of this study by Tyler Plahanski..

Understanding the Sports Radio Listener (PDF) — June 2013

Research Director, Inc., in cooperation with GfK MRI, completed an extensive study on the play-by-play radio listener that quantifies the benefits of reaching these listeners. A portion of the study is included here. (52 pages/498k)

The Vital Few: The Importance of Heavy Radio Listeners to Advertisers (PDF) – September 2012

Research Director, Inc.’s new study makes a case for the importance of heavy media users. The heavy radio user is profiled and then compared to heavy users of TV and newspaper. The study utilizes The Media Audit’s 2011 national qualitative database. (27 pages/1,907k)