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Hot Topics

Hot Topics

Believe in Something. Even if It Means Sacrificing Everything ….

January 8, 2019

Which could mean potentially losing business! Are you willing to stand as strong as Colin Kaepernick in your beliefs? Are you willing to lose that business because the client does not believe in the VALUE of your listeners? Are you going to cut the rate even though the data shows that your station is the best for clients because you just want the business?

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Is a Mental Block Such a Bad Thing? … How My Blog Block Sparked an Idea

December 4, 2018

Hello folks … once again it’s my turn to write a blog. UGH!

And the reason for my “UGH!” now (and always) is usually the same … what in the world am I going to write about?????? And, I swear this go around, I had a serious case of blog block. I’ve pondered it long and hard over the past couple of weeks and nothing, seriously, absolutely nothing!

So, with a deadline looming (overdue, in fact), and being the researcher that I am, I googled “blog ideas” in hopes of coming up with a topic. This (among many others) is what I stumbled upon … 47 Blog & Content Ideas for When You Have a Mental Block.

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2019 Nielsen Audio Population Updates

November 7, 2018

Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Nielsen Audio’s radio audience estimates. Changes within a station’s key demographic can significantly impact its ratings, even if panelists’ or diarykeepers’ listening hasn’t changed at all.

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Sales Success: How to Sell Anything to Anyone!

October 9, 2018

One of the most valuable skills that a salesperson can have is knowing how to sell to anyone. Being a great salesperson opens up many doors of opportunity, especially for entrepreneurs and business owners.

Here are a few great tips for selling to anyone in 2018 and beyond.

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Improve FaceTime – Dump the Phone

September 11, 2018

Apple has made the term “FaceTime” synonymous with video communications through your phone. All levels of communication can be done with that small gadget that is never out of your reach. Why meet in person when you can see and hear them through your cell phone?

No question about it, cell phones have vastly improved quick and efficient communication. However, it has not replaced real facetime.

Why is that?

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