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Hot Topics

Hot Topics

Demo Do-Over

September 21, 2023

Recently, Dan Mason posted an open letter to Nielsen on his LinkedIn page suggesting it is ”long overdue” that we re-think how demographics are broken out. In case you missed it, here are his suggestions:

  • Change 12-17 to 12-19
  • Change 18-49 to 20-40
  • Change 25-54 to 41-64

Read More…

Why Should I Listen to the Radio?

September 14, 2023

This is re-printed with the permission of Jeff Schmidt who is the SVP of Professional Development for the Radio Advertising Bureau.

“I considered listening to the radio today” was how the text exchange with my son Carver began. Carver is a software engineer at Apple in Austin, Texas. In some ways, Carver is a typical 20-something, and here is a proud dad coming through; in many ways, he’s exceptional. He loves to try and get under his radio-loving father’s skin, thus the way he started the text.

Read More…


September 7, 2023

The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the buckaroos from XTRENDS – are back in the saddle again for our final look at the AUGUST survey. This has been a labor of love for nearly 11 years, and we will always appreciate the fact that JOEL DENVER with All Access got us started on this journey.

Henceforth – a word that is not used often enough – this is our new home. If you like to keep up with the ratings fates and fortunes in the top PPM markets, make sure you sign up for our Hot Topics blog (link below).

Read More…


September 6, 2023

Welcome back to part two of our Radio Ratings Product. The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the math mavens from XTRENDS – are here to bring you the ups and downs and ins and outs of another set of PPM markets.

As you are likely aware, this column has been featured on ALL ACCESS for the better part of 11 years. It is the same format but now on a new frequency. We now publish it via our Hot Topics blog. If you haven’t signed up for it yet, please do so. The link is at the end of this article. Read More…


September 5, 2023

Hello, is there anybody out there…? After 11 years of penning this column for the fine folks at ALL ACCESS, The Rating Experts from RESEARCH DIRECTOR, INC. – along with the intrepid numbers crunchers from XTRENDS – are continuing the tradition but on a new platform. Henceforth, this here missive will be part of our HOT TOPICS blog. Same in-depth analysis along with the usual dose of snark but in a new location. We encourage you to sign up for our blog so you don’t miss another action-splattered issue. Read More…