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Hot Topics

Hot Topics

Two Ways to Win the Ratings Game

March 23, 2023

As The Ratings Experts, we’re well-versed in the language of Nielsen. We not only know the numbers, we also know where to mine for the nuggets that can reveal why your station is healthy (or not).

However, if you work your way through the fog of war, you’ll find that your ratings are dependent on one metric – Average Quarter Hour (AQH). Everything is dependent on this number … Read More…

Radio Remains Strong!

March 16, 2023

Streaming now represents 20% of AM/FM radio listening, according to Edison Research’s quarterly “Share of Ear” Q4 2022 study. Did you know this? Are you prepared with the facts to fight perceptions that Pandora and Spotify reach more people or garner a larger “share of ear”?

Read More…

Do You Read the eBook?

March 9, 2023

This blog post has nothing to do with Kindles, e-readers, or anything digital. We are, instead, going to explore the wonders to be found in Nielsen’s eBook. This delightful tome comes your way with every survey, is available in the easy-to-use PDF format, and contains a dizzying array of numbers … and stuff.

The eBook contains the granular details of the survey … Read More…

Cume Conversion

March 2, 2023

You may have read the recent “Tuesdays with Coleman” blog from Jay Nachlis. The topic was cume conversion – what percentage of your overall cume is P1 to your station? Frankly, this is not a metric that we have paid much attention to in the past.

Recently, this spawned a discussion with one of our clients which had me embarking on a mission. How are stations/formats performing at cume conversion? Read More…


February 23, 2023

For decades, radio’s favorite sport has been complaining about the ratings. Whether it was Arbitron or Nielsen, we too often blame the service for our performance.

While there are times when things like sample size or proportionality are an issue, the truth about your station’s numbers is always contained in the data. Whether you use a service like ours or just the tools provided by Nielsen, a little digging can reveal the truth… Read More…