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Hot Topics

Hot Topics

Think Local

January 21, 2020

In a previous blog post, I waxed on about how living in a small college town has changed my perceptions of radio usage. Our medium has long touted itself as being local, focusing on its community and the ability to deliver people to advertisers. At face value this is true. But is local radio practicing what the industry preaches?

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When Should Christmas Music Start?

January 7, 2020

The recently released December survey gave us the first glimpse of the power of Christmas music. Almost every station that made the switch saw a dramatic increase in their shares. But, when you look under the hood, you may find a completely different story.

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Is Attribution the Best Way to Judge Radio’s Success?

December 10, 2019

Can radio advertising drive web site visits and Google searches? All recent studies clearly answer that question with a resounding YES! Multiple national studies have shown that, in most cases, when an advertiser adds radio to their ad campaign, internet traffic for that advertiser grows.

A recent Westwood One study of 300+ auto dealers shows that AM/FM radio results in a 17% lift in web visits to the dealer’s web site. Clearly a success.

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Radio Attribution

December 3, 2019

You have likely seen the Cumulus Media/Westwood One study on the effectiveness of radio campaigns for a jewelry store. If not, check it out here.

This is an excellent piece of research. It does a great job marrying the reach and frequency of radio with web analytics. This is exactly the type of research radio needs to publicize more frequently.

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2020 Nielsen Audio Population Updates

November 14, 2019

Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Nielsen Audio’s radio audience estimates. Changes within the market population can significantly impact the audience estimates that Nielsen Audio reports, even if panelists’ or diarykeepers’ listening hasn’t changed at all.

How is this?

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