September 23, 2021
Westwood One recently released a study about radio listening to NFL games. The gist is that those who listen to the NFL on the radio are more engaged than those who just watch the games on television. The study talks – in great detail – about the quality of the audience.
We work with a number of sports stations across the country, and we can state that there is also a vast quantity of people who tune to NFL – and college – football games on the radio.
This may seem counterintuitive….
September 14, 2021
The number of natural disasters – fires, floods, hurricanes – that have recently hit the country is mind-numbing. Tens of millions of lives have been turned upside down as a result of these events. Right when residents need news and information, their electricity is out, and internet access is non-existent.
When power is down, people can’t turn to TV to receive important notices.
Downed cell towers can prevent text alerts.
Both of these things affect internet access.
September 9, 2021
The best way to get great ratings is to create great radio. Great radio has the ability to attract a large audience, and cume can cure many ills – especially the wobbles that come in the ratings.
That’s programming on the macro level. On the micro level, there is the Nielsen PPM panel. Any information you can garner on how it is constructed from a proportionality perspective is useful knowledge.
August 26, 2021
Events and appearances have always been a way for radio stations to separate themselves from the competition. Because of COVID, they suddenly stopped.
Simply put: THEY’RE BACK!
August 19, 2021
For the past 30 years, Research Director, Inc. has helped radio stations maximize the value of their investment in ratings research. For much of that time it was Arbitron data and now it’s Nielsen. We also utilize qualitative research like Scarborough and The Media Audit.
This research is invaluable, but many salespeople become overly reliant on the Nielsen data. This is especially true for Nielsen subscribers that have a strong ratings position. Beware: those that live by the numbers, die by the numbers.
If you are overly dependent on the ratings you are extremely vulnerable.