Client Requests


Your custom request has been sent. We’ll contact you if we have any additional questions.

* Indicates a required field.

  • MM slash DD slash YYYY
  • This field is for validation purposes and should be left unchanged.

Hot Topics

Hot Topics

Reach & Frequency with a K.I.S.S.

June 29, 2022

How often have you started to create a schedule for an advertiser and wondered about Reach and Frequency? Which one is more important? When should I focus on REACH and when should the focus be FREQUENCY? Here is a K.I.S.S. (Keep It Simple, Stupid) approach.

Read More…

Sharing Is Caring

June 22, 2022

As radio programmers, we can become obsessed with our competition. Where do our listeners go when they leave our station? As the most recent Jacobs Media Tech Survey pointed out – all too often they leave for audio sources that are not found on the radio dial.

Until we have a “one-ring-to-rule-them-all” audio measurement system, we can only track our listeners to other radio stations.

There is value in tracking listening within our own ecosystem. And there are some valuable – and easy to use – tools available for you to do just that.

Read More…

The Changing Face of AWTE

June 16, 2022

Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.

As The Ratings Experts, we have the benefit of looking at data from numerous markets in a variety of formats every single survey.

Read More…

Back to Basics: Determining the Right Schedule to Achieve the Advertiser’s Goal – Basic Scheduling Concepts

June 9, 2022

Reach and Frequency are the pillars of any ad campaign. Which one is more important? It depends on the advertising goals and the buying cycle of the advertiser’s product. Let’s consider a few scenarios starting with the grand opening of a store. Do they need high reach, high frequency, both, or neither?

Read More…

Why People Listen to Radio … and How to Position with Advertisers

June 2, 2022

In a prior blog, Steve Allan provided his take on the recent 2022 Jacobs Media Tech Survey. While the news from the survey was not all great for Radio, there were some positive takeaways. One thing that stood out for me was the top reasons people still listen to Radio. Do you know what they are? Go ahead … take a guess.

Read More…