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Hot Topics

Hot Topics

Program Directors Are from Mars, Sales Managers Are from Venus

May 6, 2021

On November 2, 1920, the first commercial radio broadcast emanated from KDKA in Pittsburgh. It is likely that on November 5, the Sales Manager walked into the Program Director’s office to pitch the first radio promotion.

And that dynamic has continued for over 100 years.

On May 12, we will be conducting a free webinar that addresses the sometimes conflicting objectives between programming and sales. More importantly, it will highlight how those objectives can be reconciled for the mutual benefit of both parties.

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Throwback Thursday

April 22, 2021

Given that we are The Ratings Experts, data sort of drives us. So, we were wondering exactly when and how the whole Throwback Thursday (#tbt) thing got rolling.

According to the always reliable Internet, it either became official in 2003 in the Urban Dictionary or in 2006 on a blog about sneakers.

Not a very thrilling story…

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Go Ahead and Brag

April 20, 2021

The phone lines are open!

For 30 years, we have provided unrivaled service to over 800 radio stations. We know a thing or two about what makes a station a success.

As part of our 30th anniversary tour, we wanted to share with you some select quotes from current and former clients.

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Don’t Sell Non-Prime Dayparts

April 1, 2021

No, this isn’t an April Fools’ joke…

For as long as I have been in this business, advertisers have broken radio inventory into two categories: prime and non-prime. The labeling of some inventory as non-prime gives the impression that it has less value than the inventory labeled prime. A good radio sales person should not sell what is perceived as inferior.

I hope that you just read that and said, “WHAT!?” Let me explain.

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Harnessing the Opportunity of Live Entertainment

March 30, 2021

After a year of isolation and trepidation, it is clear we are seeing a light at the end of the pandemic tunnel. To be sure, we are still in a tunnel, but a return to some semblance of normalcy is not far off.

Of many things we have been deprived during this crisis, live entertainment is surely near the top of the list. This is something we all share, but it is also an opportunity that radio has exploited for many years.

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