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Hot Topics

Hot Topics

On the Third Book of Christmas …

December 2, 2021

This year Christmas is a lot different. I’m not talking about the pandemic or supply chain issues. In a normal year, the onslaught of Christmas music on the radio affects two PPM surveys – December and Holiday.

However, Nielsen adjusted the schedule this year so the recently-released or soon-to-be-released (depending on your market) November book began later than normal. The survey ran from 10/14 through 11/10. In many markets across the country, the flip to all Saint Nick began during the first 10 days of November. That means that weeks three and four will be affected by those format changes.

Furthermore, that means, for this season, the stain of Christmas music will affect three surveys. The entire December book will be blanketed by the haunting melodies of Burl Ives, while about half of the holiday book will be similarly affected.

What does this mean for broadcasters?

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Why Do People Listen to Your Station?

November 18, 2021

It seems like an easy question, but are you sure you have the right answer?

Without being overly dramatic (OK, maybe a little), the future of your radio station and our industry might depend on what you say.

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Adapting to a Shifting Market

November 10, 2021

Your market is constantly shifting. A smart programmer knows and properly reacts to these changes. Many times these shifts are subtle and cannot be measured. However, once a year there is a change that can be measured and can impact your success – or how your success is measured.

What are these changes?

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Insights from U.K. Radio Listening

November 4, 2021

Last week RAJAR (Radio Joint Audience Research) released the most recent radio listening data for the U.K., and they yielded some interesting results. Especially when it applies to digital listening.

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Why Sample Matters

October 21, 2021

Your latest Nielsen survey is released, and the first thing you do is check your station’s performance. It doesn’t matter whether you’re in a PPM or a diary market; how your station fared is the most important element of the Nielsen survey.

However, many broadcasters do not take the time to examine how well Nielsen conducted their survey. When they do, it is usually only following a down book, and they’re looking for a reason to blame Nielsen. In other words – shoot the messenger.

Regardless of your station’s results in any survey, every broadcaster – whether they are in sales, programming, or management – should be aware of how well Nielsen performed.

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