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Hot Topics

Hot Topics

The Restaurant and the Radio

July 18, 2024

There’s a pretty popular Kenny Chesney song called “The Road and the Radio.” We can call this missive, “The Restaurant and the Radio.” Or maybe, “Road to the Restaurant”? We’ll think about a good title and get back to you. Here’s one thing we are sure of, though: a majority of radio listening happens in the car. Our medium has often been referred to as a “point of purchase” contact. Consumers are on the move, running errands, and spending money. Many of these trips involve going out to eat. Read More…


July 12, 2024

The Ratings Experts from RESEARCH DIRECTOR, INC. – in a committed relationship with the data wunderkinds from XTRENDS – have noticed a pattern, so far, in the JUNE ratings. For the most part, market cume is down and, when you look a bit closer, you’ll invariably see that PUMM has also decreased. This makes sense as during the span of this survey, school children were released from the bondage of education and families across the continent went on vacation. We also had two federal holidays. This book covered MAY 23RD through JUNE 19TH.  It unfolded thusly … (wait, an entire opening graph without any snark or strange tangents? We must be off our game.)

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July 11, 2024

It’s time to play another rousing game of <<echo chamber>> Famous JUNEs in history! Our list is populated by the likes of JUNE ALLYSON, JUNE JONES, JUNE CARTER CASH and JUNE FORAY. Notice how, except for the football coach, these names date back a long way. Think of it – how many JUNEs have you known? You probably had an Aunt JUNE somewhere in your lineage. However, it is not a very popular name. How unpopular you ask? Glad you asked. In 2023 JUNE was the 171st most popular girls name in the US. And now you know…

The Ratings Experts from RESEARCH DIRECTOR, INC. – in cahoots with the math mavens from XTRENDS – are not here to discuss onomastics. This is about ratings. Specifically, the JUNE survey which ran from MARCH 23RD through JUNE 19TH. It had two national holidays, Dad’s special day and the cessation of school activities. Here’s what happened:

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July 10, 2024

Once again, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity to the algorithmic alchemists from XTRENDS – go boldly forward into the past. For those of you with short-term memory issues (you know who you are), we are talking about the recent past. Specifically, the JUNE survey. This is a review of those halcyon days that began on MAY 23RD and ceased to be on JUNE 19TH.

There was a lot of stuff going on during that 28-day span. There was the long MEMORIAL DAY weekend, we celebrated Dad (which in my house means I’m watching the closing round of the U.S. Open), the book ended on JUNETEENTH and, of course, school’s out for summer (earworm alert).

Here’s how our next batch of markets fared:

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July 9, 2024

JUNE is that month that inspires what we now call memes. Is it the month that is “bustin’ out all over”? Or are we preparing for a “JUNE swoon”? Those seem to be competing themes. And why are JUNE weddings so desired? (Trust me – you do not want to go down that Reddit rabbit hole.)

After extensive musings, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data-driven diviners from XTRENDS – have discovered that JUNE is merely the sixth survey of the year. It ran from MAY 23RD through JUNE 19TH. It featured not one but two federally mandated holidays, the day for dad and, of course, the end of the school year. Cue ALICE COOPER and read on…

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