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Hot Topics

Hot Topics

Radio in Our Times of Need

September 14, 2021

The number of natural disasters – fires, floods, hurricanes – that have recently hit the country is mind-numbing. Tens of millions of lives have been turned upside down as a result of these events. Right when residents need news and information, their electricity is out, and internet access is non-existent.

Consider this:

When power is down, people can’t turn to TV to receive important notices.

Downed cell towers can prevent text alerts.

Both of these things affect internet access.

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Get to Know Your Panel – Part 2

September 9, 2021

The best way to get great ratings is to create great radio. Great radio has the ability to attract a large audience, and cume can cure many ills – especially the wobbles that come in the ratings.

That’s programming on the macro level. On the micro level, there is the Nielsen PPM panel. Any information you can garner on how it is constructed from a proportionality perspective is useful knowledge.

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They’re Back!

August 26, 2021

Events and appearances have always been a way for radio stations to separate themselves from the competition. Because of COVID, they suddenly stopped.

Simply put: THEY’RE BACK!

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Selling Without Ratings

August 19, 2021

For the past 30 years, Research Director, Inc. has helped radio stations maximize the value of their investment in ratings research. For much of that time it was Arbitron data and now it’s Nielsen. We also utilize qualitative research like Scarborough and The Media Audit.

This research is invaluable, but many salespeople become overly reliant on the Nielsen data. This is especially true for Nielsen subscribers that have a strong ratings position. Beware: those that live by the numbers, die by the numbers.

If you are overly dependent on the ratings you are extremely vulnerable.

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You Wear It Well

August 12, 2021

The recent announcement by Nielsen that the company will deploy wearable technology for PPM data collection is a welcome bit of good news. The original PPM technology has been around for decades and has clearly been lapped by not only the advancement of digital tech but by the habits of the users.

It would be easy to say “well it’s about time,” but that would be an overly cynical take. We applaud Nielsen for proceeding with caution as they roll out these new versions of the meter.

As such, we are also impatient. At the time of this writing we know that there will be a total of 3,000 new wearables in the field this fall, 1,000 of which will be new panelists. We also know we won’t know how this new system impacts ratings until the second quarter of 2022.

This gives us plenty of time for speculation and to ask a bunch of questions. And we have answers from a Nielsen spokesperson.

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