September 30, 2024
Do you remember the survey we call SEPTEMBER? Well, since this is the first round of releases, we’re talking about an extremely short memory as this is happening in real time (or IRL). The title card is a bit misleading as the survey began on AUGUST 15TH and concluded on SEPTEMBER 11TH. So it’s more like AUGTEMBER or SEPTEMUST.
Any way you slice it, the book covered the end of vacation season that bled into the back-to-school daze. It also featured a federally-mandated three-day weekend and the return of NIL, uh, NCAA football.
The Ratings Experts from RESEARCH DIRECTOR, INC. – huddling up with the data-crunching maestros from XTRENDS – are here to dive into the numbers and present them in a somewhat cogent style. Enjoy.
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September 26, 2024
We usually keep this blog focused on things like ratings and data and numbers. However, this time I want to opine about a radio “axiom” that seems to still be in vogue.
We’ve all heard the line: Your radio station should showcase the format in every quarter-hour.
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September 19, 2024
If you’re a Nielsen subscriber in a PPM market, you are just a few clicks away from a wealth of data. PD Advantage and Tapscan can help you parse the numbers beyond who’s #1 in your target demo. The Custom Programming Reports (CPRs) will show you who your top panelists are and when they went live. (Remember: quarter hour counts in CPRs are not weighted.)
These are all valuable tools you should master so you not only know how your stations are performing, but why they are, or are not, succeeding.
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September 6, 2024
The Ratings Experts from RESEARCH DIRECTOR, INC. – running cheek by jowl with the numbers nerds from XTRENDS – are back to give you the greatest variety of radio ratings. We bring them to you non-stop with limited commercial interruption. Five big markets in a row! Twenty incredible demos! The kind of ratings everyone at the office can agree on! Nobody plays more ratings than we do.
Now that you’re properly hyped, we’ll tell you this is our final foray into AUGUST. The survey began on JULY 18TH and exited on AUGUST 14TH. There were no holidays, vacations were a thing, and, in many places, it was as hot as hell. Here we go…
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September 5, 2024
It is hard to believe, but this is the beginning of our twelfth year writing this here missive. It is even harder to accept that it has now been a year since we exited ALL ACCESS and started publishing this as part of our Hot Topics blog. The radio industry still seems a bit hollow without our daily dose of ALL ACCESS.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a close order formation with the data dragoons from XTRENDS – are thrilled to bring you another action-splattered edition of how the ratings turned. Another group of five markets go under the microscope as we continue to parse the results of the AUGUST survey. The markers for this book are JULY 18TH and AUGUST 14TH. There were no holidays but plenty of PTO.
Here is how it unfolded…
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