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Hot Topics

Hot Topics

History of Radio

July 2, 2024

As we prepare to celebrate the 248th birthday of these United States, we thought it would be appropriate to talk about how radio has affected the course of our nation.

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We’re Only Trying to Help

June 27, 2024

We have a few suggestions that might improve Nielsen’s upcoming digital diary service. The first thing broadcasters want to talk about is sample size. Let’s be real. Sample sizes will only increase if radio is willing to pay for it. Clearly, this is a non-starter.

Rather, these suggestions are for the upcoming digital diary. I will state up front that I have zero knowledge about how this is being set up or utilized. So every suggestion may already be in the works. Think of this as me trying to predict the NBA draft – it’s all conjecture. With that said, here are a few suggestions:

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Add Radio and Stir

June 20, 2024

Even if you’re only paying cursory attention to the political landscape, you know that this year’s races are going to be historic. This is not a bold statement, as every presidential election has the potential to bring about huge societal changes. Add to this the fact that, at least at the top of the ticket, the current polls say this year’s race is in the “pick ‘em” category.

This column is not about politics, however. It is about the power of radio. According to a recent Nielsen study, radio could be the secret weapon in the political advertising wars. Read More…


June 13, 2024

Ah, MAY, the quintessential embodiment of spring’s resplendence, where nature orchestrates its most enchanting symphony. As APRIL’s showers subside, MAY emerges like a grand maestro, conducting an opus of verdant vitality and blooming beauty.

Pretty impressive opening graph, right? Thing is – it was written by ChatGPT after this prompt: “wax eloquent about the month of MAY.” It also went on for four more paragraphs…

Welp, until Skynet officially takes over, it’ll be up to The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the living breathing numbers nerds from XTRENDS – to make sense out of the monthly ratings. As mentioned, we’re dealing with MAY – a survey that ran from APRIL 25TH through MAY 22ND. No big holidays but we did remember to call Mom and get our STAR WARS geek on.

This is what reality looked like….

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June 12, 2024

Welcome back to another episode of that popular radio game show: What’s up with the numbers? We have a new batch of contestants ready to confront their demons or celebrate their victories. The stakes are high but so are the rewards. As always, your hosts are The Ratings Experts from RESEARCH DIRECTOR, INC. (or, as spell-check suggested, the “ravings” experts) as well as those spreadsheet superstars from XTRENDS.

The MAY survey ran from APRIL 25TH through MAY 22ND. There were no official three-day weekends, but we celebrated Mom, nerded out on STAR WARS, and saluted our Armed Forces.

Let the games begin….

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