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Hot Topics

Hot Topics

Sales Success: How to Sell Anything to Anyone!

October 9, 2018

One of the most valuable skills that a salesperson can have is knowing how to sell to anyone. Being a great salesperson opens up many doors of opportunity, especially for entrepreneurs and business owners.

Here are a few great tips for selling to anyone in 2018 and beyond.

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Improve FaceTime – Dump the Phone

September 11, 2018

Apple has made the term “FaceTime” synonymous with video communications through your phone. All levels of communication can be done with that small gadget that is never out of your reach. Why meet in person when you can see and hear them through your cell phone?

No question about it, cell phones have vastly improved quick and efficient communication. However, it has not replaced real facetime.

Why is that?

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Beating the Pureplays on a Level Playing Field

August 14, 2018

For years the Pureplays, especially Pandora, have made claims that they are bigger than radio stations in their market. The problem was Pandora was comparing their internal data manipulated to look like Nielsen, to the Nielsen data broadcasters use every day.

We understand that the Pureplays sell on impressions while radio stations sell on GRPs. Therefore this is a positioning issue and not a pricing issue. But a comparison to position your radio station better than the Pureplays has always been important.

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Not All Meter Keepers Are Created Equal

July 17, 2018

It is Sunday morning and program directors around the country are examining the meter counts for the previous week.

  • Your station goes from a 4.3 to a 4.8, pop the Mimosas (remember, it’s Sunday morning).
  • Your station goes from a 4.3 to a 3.8, crawl back under the covers.

While this Sunday morning task has become a ritual for many, it does come with some caution.

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Taking Advantage of Heavy Radio Listeners Using Quintile Analysis

May 30, 2018

Quintile Analysis sounds like a phrase that you might hear on “The Big Bang Theory” or in some scientific paper. However, Quintile Analysis is a great way to promote the value of radio and highlight the value of heavy radio listeners.

The concept is simple; rank all radio listeners on the amount of time they spend with radio. The top 20%, or one-fifth (a quintile) are the heaviest radio listeners. While radio reaches just about everyone (90%+ weekly reach), these heavy listeners, known as quintile 1, are the ones who are most impacted by ad messages. You can build an effective frequency so that they react to the advertising message.

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