Why You Need Research Director, Inc.

WE ENABLE RADIO STATIONS TO INCREASE REVENUE & MAKE CRITICAL PROGRAMMING DECISIONS WITH GREATER CONFIDENCE.

At Research Director, Inc., we don’t just deliver data. We enable radio stations across the U.S. to grow their ratings and revenue using a unique combination of proprietary analysis tools and consulting services. Our expert team of sales and programming consultants work closely with our clients to provide strategic guidance and powerful tools that laser focus on increasing sales, providing a better understanding of ratings changes, and identifying opportunities for ratings growth. The result enables radio stations to make more confident programming decisions, compete on the same level with larger groups, and become a marketing resource to their clients, all while saving valuable time and resources.

We help you do the important things faster, easier, and better.

Save time.

Lightning-fast turnaround places data and insights at your fingertips for immediate action.

Maximize your Nielsen investment.

We know how big of a line item that is. Are you getting full value from that expense for both sales and programming? We make sure you do.

Make more money.

Whether it’s through our customized sales research that helps you close more business or reports and analysis that help you make smarter programming decisions. We make a difference for you.

Bolster your credibility.

Our Ratings Experts have over 200 years of combined experience and name recognition that brings third-party credibility to your efforts.

Strengthen your team.

You expand your staff and abilities at a fraction of the cost of increasing your payroll.

ROI.

The bottom line is the bottom line. A partnership with Research Director, Inc. helps you improve your selling success and programming effectiveness.