Radio Cares

Our previous essays have focused on strategies to help radio salespeople grow revenue. Given the current challenges that all Americans are facing, we wanted to take a step back and appreciate the compassion and generosity that is flowing from our industry. Community involvement has always been one of radio’s strengths, and that has the collateral benefit of increasing the power of an advertiser’s message.

Here are some of the stories about the radio industry helping each other and their communities, reported to us by Radio Ink over the past couple of weeks.

Radio Serving Listeners

Entercom informing local communities
https://radioink.com/2020/03/12/how-entercom-stations-are-informing-listeners/

Beasley’s Community of Caring provides information to its listeners
https://radioink.com/2020/03/12/beasley-gearing-up-to-prep-listeners/

iHeart Cleveland raises awareness with 10,000 PSAs
https://radioink.com/2020/03/18/iheart-cleveland-commits-to-10k-coronavirus-psas/

Townsquare’s Town Hall to inform local residents
https://radioink.com/2020/03/12/townsquare-hosting-coronavirus-town-hall/

Hubbard speaks directly to its listeners
https://radioink.com/2020/03/20/hubbard-launches-marketing-campaign/

CBS Radio provides much-needed information
https://radioink.com/2020/03/19/cbs-radio-to-air-coronavirus-special/

Grace Broadcast Sales addresses the emotional impact
https://radioink.com/2020/03/20/were-all-in-this-together/

Radio Serving Local Businesses

How Big Radio is connecting consumers with local businesses
https://radioink.com/2020/03/18/heres-how-big-radio-is-helping-advertisers/

The KXLY Group’s Operation: Grub & Growlers
https://radioink.com/2020/03/18/heres-how-the-kxly-group-is-helping/

Beasley Boston encourages consumers to support local restaurants by purchasing gift cards
https://radioink.com/2020/03/16/operation-gift-card-to-aid-boston-businesses/

Radio Caring for Its Own

WFAN helps its employees transition to working remotely
https://radioink.com/2020/03/19/stations-scramble-to-get-hosts-home/

Sun Broadcast Group’s Smart-Work Initiative
https://radioink.com/2020/03/17/how-sbg-is-working-through-the-crisis/

United Stations offers its employees assistance
https://radioink.com/2020/03/16/united-stations-keeping-it-normal/

Galaxy Media adjusts staffing and launches a Facebook page
https://radioink.com/2020/03/20/how-galaxy-media-works-through-this-crisis/

Radio Providing Services Free of Charge

The NAB’s Coronavirus Response Toolkit
https://radioink.com/2020/03/13/nab-announces-covid-19-psas-toolkits/

Stations affected by coronavirus can get “In the Mix” for free
https://radioink.com/2020/03/17/in-the-mix-free-to-coronavirus-affected-stations/

Free content from SupeRadio
https://radioink.com/2020/03/18/superadio-offering-free-content/

ABC Audio’s COVID-19 digital text feed available free to stations
https://radioink.com/2020/03/17/abc-covid-19-text-feed-offered-free-to-stations/

Free app from RadioMax
https://radioink.com/2020/03/16/radiomax-offers-stations-free-app/

Free jingles from TM Studios
https://radioink.com/2020/03/13/free-update-jingles-from-tm/