September 12, 2025
Ah, AUGUST—when the calendar pretends summer is endless, but reality disagrees. The only thing hotter than the asphalt is everyone’s impatience for vacation to end and spreadsheets to return. If the month had a motto, it’d probably be “Halfway between sunscreen and school supplies, with a dash of existential dread.”
The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the data diviners from XTRENDS – are back for one last foray into the AUGUST book. This one ran from JULY 24TH through AUGUST 20TH. It was holiday free, but many were focused on back to school stuff. Heck, at least we had the excitement of NFL exhibition, er, pre-season football.
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September 11, 2025
We’ve put the band back together for another round of ratings reveals. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the usual suspects from XTRENDS – are here to regale you with facts, figures, and maybe some snide commentary. It depends on how the mood strikes us and how the numbers fall out. Will AUGUST be more of the same or will there be unexpected reveals hidden beneath the surface? That is up to you, the intrepid reader, to find out.
This book ran from JULY 24th through AUGUST 20th. There were no official holidays, but folks were hitting the road to enjoy that last gasp of summer. Let’s take a closer look…
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September 10, 2025
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our number crunching cohorts from XTRENDS – are back to bring the heat, fan the flames, to smoke, cook and burn the AUGUST data. We’re here with our usual sizzling hot takes, blowing the top off of the Scoville scale. Let’s just say – we’re on fire!
The AUGUST survey ran from JULY 24th through AUGUST 20th. There were no major holidays, but it did feature a lot of heat and humidity.
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September 8, 2025
AUGUST is normally thought to be the end of the “dog days” of summer. But did you know that AUGUST 17th is Cat Night? According to an IRISH legend, witches could turn themselves into cats eight times during the month. However, if they tried it a ninth time they could not return to their human form. Hence the genesis of the cliché: “A cat has nine lives.”
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with data diviners from XTRENDS – are stirring up another cauldron of commentary on the AUGUST survey. It ran from JULY 24th through AUGUST 20th. It was devoid of any holidays but did feature a lot of PTO. Here’s what occurred in the ratings multiverse…
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September 5, 2025
There is not a current or former Program Director (ok, Content Manager) alive today who could listen to the #1 station in any market and not pick it apart. That’s kind of our thing.
I have not been inside a radio station in quite some time, but I still have those instincts. Given that my role is now one of data analyst, I try to avoid any kind of consultant style critiques.
Then, I went on a brief road trip. Out of curiosity I decided to listen to a big market music station. Here’s what happened:
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