August 30, 2012
***UPDATE – October 19, 2012: Arbitron announced that the final release of TAPSCAN Web 11 is scheduled for Saturday, October 20. This will replace the current version (TAPSCAN 10.8); however, you will still have access to your saved schedules from 10.8 and older versions. Arbitron is offering live and on-demand training for TAPSCAN Web 11 through their website to help you with this transition. Our team of experts at Research Director, Inc. would also be happy to assist you with the new software.***
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August 23, 2012
Many questions surround the importance of radio personalities, including “How does a personality affect station loyalty?” The answer is more complex than you might think.
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August 15, 2012
Sales and programming teams sometimes speak different languages. The sales team wants higher ratings, while the programming team wants bigger shares. However, ratings and shares don’t always rise and fall in sync with each other.
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August 9, 2012
Duplicated audience refers to the percentage of one station’s cumulative audience that also listens to another station during a specified daypart. Simply put, duplication can be thought of as shared listeners between two stations.
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August 2, 2012
As we’ve been learning and seeing, radio listening is not diminishing, but it is shifting. Radio listening is shifting to other media such as online, cell phones, digital, etc. Heavy radio listeners tend to be heavy digital consumers. By showing the value of your online users, advertisers can get the best of both worlds by advertising to terrestrial listeners and online users.
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