How does a personality affect station loyalty?
August 23, 2012
Many questions surround the importance of radio personalities, including “How does a personality affect station loyalty?” The answer is more complex than you might think.
Hot Topics
Hot Topics
When a 0.3 Rating Is Not a 0.3 Rating
August 15, 2012
Sales and programming teams sometimes speak different languages. The sales team wants higher ratings, while the programming team wants bigger shares. However, ratings and shares don’t always rise and fall in sync with each other.
How can I use duplication to my advantage?
August 9, 2012
Duplicated audience refers to the percentage of one station’s cumulative audience that also listens to another station during a specified daypart. Simply put, duplication can be thought of as shared listeners between two stations.
What is the best way to sell my online audience?
August 2, 2012
As we’ve been learning and seeing, radio listening is not diminishing, but it is shifting. Radio listening is shifting to other media such as online, cell phones, digital, etc. Heavy radio listeners tend to be heavy digital consumers. By showing the value of your online users, advertisers can get the best of both worlds by advertising to terrestrial listeners and online users.
Morning Drive Radio – What the Cool Kids Are Doing Right
July 26, 2012
At last month’s Morning Show Boot Camp, Arbitron presented a benchmark study on the top 25 successful morning shows according to PPM. You can see the full presentation here but we thought there were a few points worthy of your attention.
