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Edison Research recently released some of their “Share of Ear” data about the difference between AM/FM radio listening in urban versus rural areas. In short, rural residents spend more time with radio than urban ones do.
The radio industry has been guilty of having a big market bias for decades. Read More…
Do you have unsold inventory on the weekends? Do you add this inventory to current ad campaigns as “added value?” If so, it’s time to show the value of this audience and stop giving it away for free.
We can show you how …
“Oh, the weather outside is frightful …” – yeah, we can bury that lyric until NOVEMBER or so. Our long national holiday nightmare is over as the annual quarter hour migration begins. Balance is returning to the force. The radio continuum is coming back into alignment.
The Ratings Experts from RESEARCH DIRECTOR, INC – along with the oracles of the algorithms from XTRENDS – bring you our final installment of the JANUARY gestalt. This 28-day period began on the fourth of the month and concluded on the 31st. There was a three-day weekend clogging up the works, people were back at the school bus stops, and football was all the rage. Here’s what happened next:
Followers of the JANUARY survey fall into two camps. The devotees of all things merry and bright are looking to see how the mighty have fallen. Those who rail against the scourge of the incessant jingling of bells (not to mention drumming of drums) are hoping to see the great quarter hour migration return to its original nesting grounds. (If you read this as if it was being narrated by DAVID ATTENBOROUGH, it makes a lot more sense.)
The Ratings Experts from RESEARCH DIRECTOR, INC – along with math maestros from XTRENDS – are about to take you on a guided tour through another gang of five markets. This particular book ran from JANUARY 4th through JANUARY 31st and lacked any trace of the ghosts of CHRISTMAS past (looking at you, ELVIS). It did have a three-day weekend, saw the kids back on the bus, and featured plenty of football. Let us begin.
With apologies to Ol’ Blue Eyes, this survey’s results can be sung to the tune of “riding high in HOLIDAY, shot down in JANUARY.” This whole holiday music thing has been going on for decades and, to this point, no one has cracked the code on keeping all that new cume from flowing back to their original sources. We certainly saw that in Part 1 of this here missive as the Santa stations lost a quarter or more of their previous cume. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the adroit algorithmic artists from XTRENDS – expect that trend to continue.
This is the survey that was, and it ran from JANUARY 4th through JANUARY 31st. Winter break ended, it was bitter cold, and it featured a mandatory three-day weekend. Here’s what happened once the big guy left the building:
