February 20, 2024
Let us be the first to wish you a Happy New Year! We know, we know, it’s FEBRUARY. However, we are about to embark on a mystical journey through the leavings of the JANUARY survey. The book where hope springs anew, where we celebrate the fact that the airwaves are no longer lousy with holly-infused tunes and (hopefully) when our temporarily former listeners return to their more familiar haunts. Yes, it is the annual winter migration of the quarter hours.
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are back to regale you with folklore and fantasy for the period from JANUARY 4TH through JANUARY 31ST. This featured a return to school, a federally-mandated three-day weekend and playoff football! Our story begins here:
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February 15, 2024
We know that a lot of radio listening occurs in the car. What is your audience doing on the weekend? Driving around in their car, running errands, shopping, transporting their kids to sporting events, or just having fun.
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February 8, 2024
Are you expecting this blog to provide you with a list of the hot categories for this year? Well, you won’t get that. You will see a different area in which you can grow revenue this year. Keep reading for a different perspective.
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February 1, 2024
“‘… babe, I got you babe, I got you babe.’ Okay, campers, rise and shine and don’t forget your booties ‘cause it’s cold out there today. It’s cold out there every day. What is this, Miami Beach? Not hardly. And, you know you can expect hazardous travel later today with that … you know, that uh … that blizzard thing …”
What if you heard that every morning at 6 a.m. for weeks?
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January 26, 2024
You know what the best thing about this final installment of our ratings review is? We won’t have to deal with SANTA, RUDOLPH and all those other sundry holiday characters for another year. All those songs will be placed in the virtual Rubbermaids in your music vault gathering cyber dust. Unless, of course, you’re that one house in the neighborhood that keeps their lights up all year long. (Clearly you do not have an HOA.)
The Ratings Experts from RESEARCH DIRECTOR, INC with essential assistance from data thaumaturges from XTRENDS (We will pause while you click over to Google) take you once more into the breach of the HOLIDAY survey. It began on DECEMBER 7TH and concluded on JANUARY 3RD. For those keeping score at home, that meant 19 of the 28 rated days were in seasonal mode.
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