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A couple weeks ago, we touted The Power of Radio here in Hot Topics. Of course, this implies that we ever take a break from touting radio, but I digress.
We were encouraged by the positive responses we received. Despite radio’s perceived beleaguered status, there are still a lot of people who remain passionate about our industry.
The industry was stunned when Audacy announced they were shuttering WCBS-AM and renting it out to Good Karma for their sports property. There was also a lot of wailing and finger-pointing about how this was another sign of radio’s demise.
I have a different take.
I got my haircut last week. That may not be the most compelling opening line for a blog, but bear with me. I went to a new barber shop and was paired with a 20-something woman. When I told her I worked in the radio industry, she said:
“Do people still listen to the radio?” Read More…
We’re back! Yes, The Ratings Experts from RESEARCH DIRECTOR, INC. – in league with the math magicians from XTRENDS – are here to wrap up the JULY survey. A book most notable for the annual celebration of our country’s birth. When we threw off the yoke of British oppression and, well, kind of made things up. And you would think that we are alone in celebrating our independence in this specific month. Well, you would be wrong.
Did you know that there at least 19 other countries that also celebrate shedding the shackles of colonization in JULY? It’s true (and the Internet is never wrong). Among those blowing out birthday candles this month are Belgium, the Maldives, Burundi and Australia. Wonder how many celebrate with fireworks and cookouts?
The JULY ratings period ran from JUNE 20TH through JULY 17TH and unfolded thusly…
As the chants of “USA, USA, USA” cascade in the background, The Ratings Experts from RESEARCH DIRECTOR, INC – along with the Olympic-level mathletes from XTRENDS – are ready to bring you the thrills of victory and the agonies of defeat from the JULY survey. We have already witnessed the procession to the podium of our first 10 markets. It is now time to see who the medal winners are in this round of the competition.
This survey ran from JUNE 20TH through JULY 17TH. It featured the end of mandatory school attendance, the beginning of the vacation season and, of course, a federal holiday that had the potential to mess with two weeks of your data. It really stinks when reality intrudes on our nicely ordered radio universe. Speaking of reality, let’s get on with the show.
