March 25, 2025
Back from the shadows again, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the black ops number generators from XTRENDS – are here to reveal another set of data points from the FEBRUARY survey. This is the second book in the new three-minute reality series. We will reveal how market PUMM has been affected from both the previous survey and this same time last year.
It’s a somewhat complicated plot line so you may want to turn on the subtitles, so you don’t miss any nuances in our dialog. The book ran from FEBRUARY 6TH through MARCH 5TH. It did have one three-day weekend and the requisite bad weather. Here’s how it unfolded ….
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March 24, 2025
When the JANUARY numbers were released, there were a myriad of hot takes about what the new three-minute qualifier wrought upon the radio world. The reality we witnessed – and wrote about – was a bit more nuanced. When comparing JANUARY to HOLIDAY, there were dramatic increases in AQH persons. The year-over-year metrics were quite a bit less dramatic. The one solid conclusion? Every market was different.
Now we move on to FEBRUARY. Will the AQH leap from the previous survey be as profound as last time? What about when compared to 2024? Read on ….
This book ran from FEBRUARY 6TH through MARCH 5TH and did feature one federally mandated holiday weekend. The Ratings Experts from RESEARCH DIRECTOR, INC. – working hand in glove with the algorithmic alchemists from XTRENDS – are here to tell the story of FEBRUARY.
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March 20, 2025
You wake up with a start. Cold sweat on the back of your neck. Your heart is racing, and you expect the hotline to ring at any moment.
You just had “the dream.” Anyone who has ever been on the air at a radio station has had a version of “the dream.”
An old college radio friend of mine, who has not been on the air since then, says he still occasionally has “the dream.”
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March 13, 2025
Now that the first tranche of three-minute qualifier data is in your hands, what should you be looking at?
Let’s begin by saying that whatever you unearth is just a first pass. We would not recommend making any changes or assumptions on such a small sample size.
Second, while national results are interesting you should focus on your market and stations. We saw a great variance in increases from market to market.
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March 5, 2025
Tomorrow join Research Director, Inc.’s Steve Allan along with McVay Media President Mike McVay and Radio Ink Online Editor Cameron Coats for a LinkedIn Live event. They will discuss the fallout from the first month of ratings data under the new three-minute qualifier. This free event is presented by Radio Ink and sponsored by Marketron. While you may be diving into your numbers, here is a great opportunity to get a more global perspective on how this fundamental change to Nielsen ratings has rolled out.
The webinar is at 12 Noon ET tomorrow, March 6th.
You can register here: https://www.linkedin.com/events/the3-minutedifference-nielsen-s7299885599757385728/theater/.
