June 10, 2024
Like crabgrass in your lawn, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are back to take another stab at the ratings. This is our first look at the MAY survey, which ran from APRIL 25TH through MAY 22ND. There were several notable celebrations during the month: Mom, CINCO DE MAYO, and that totally nerdy day devoted to the STAR WARS franchise. Oddly enough, it was the second survey in a row that did not contain a federally-mandated three-day weekend. Go figure.
Fasten your seat belt, and keep your arms and legs in the vehicle at all times. We’re in for a bumpy ride.
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June 6, 2024
With apologies to Charles Dickens and the Tale of Two Cities, we’re analyzing the best of times and the worst of times … well, actually decades …
If you haven’t seen it yet, I encourage you to scroll through the crosstabs from the recent YouGov study. You likely saw the headlines in trades about the respondents’ attitudes towards radio (more on that in a bit). However, the entire study probed a wide variety of topics and was organized along a best/worst axis.
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May 23, 2024
You’ve probably read the recent report from Alan Burns & Associates about what women want from radio. If you haven’t then I urge you to do so – especially if you are programming a station that targets women.
Being the data geeks that we are, this comprehensive report was a wealth of information about the radio wants and desires for women. What struck me was that their overall feeling about AM/FM radio was positive.
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May 16, 2024
Rounding third and heading for home, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the inside baseball nerds from XTRENDS – take another swing at the APRIL survey. We’re stepping up to the plate to bring you the in-depth ratings analysis you can only get from our crew of seasoned veterans. Hopefully, we will complete this game without a call to the bullpen or striking out.
This tape measure survey began on MARCH 28TH and recorded its third out on APRIL 24TH. It did not have any legal holidays, though it did include the EASTER weekend and signaled the official beginning for the boys of summer. We’re ready to play and here’s the first pitch…
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May 15, 2024
Once again, The Ratings Experts from RESEARCH DIRECTOR, INC. – in a close-knit formation with the spreadsheet warriors from XTRENDS – are going boldly forward into the past. While being “present” and “centered” and “grounded” are perfectly good and certainly mindful, it does not help when looking over one’s shoulder.
Yes, this whole ratings paradigm is all about predicting the future based on what has already happened. So we gaze fondly back at the APRIL survey, a 28-day cycle that began on MARCH 28TH and became extinct on APRIL 24TH. We celebrated EASTER, Mother Earth, and collectively hummed “Take Me Out To The Ballgame.” Here’s what history has taught us…
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