November 29, 2023
The Ratings Experts from RESEARCH DIRECTOR, INC., with incredible backroom support from the numbers crunchers from XTRENDS, return refreshed and anew, ready to tackle another slate of radio ratings results. Doesn’t it seem that once you’ve parsed a book and reacted to its results, you’re smacked in the face by a new set of numbers? This one is called NOVEMBER, though it actually began on OCTOBER 12TH and ended on NOVEMBER 8TH. It featured a lot of people dressing like TAYLOR SWIFT, the absurd turning back the hands of time, and an election day. We will now reveal the details…
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November 28, 2023
As you slowly recover from your self-induced food coma, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the alchemists of the algorithm from XTRENDS – bring you another scintillating edition of the radio ratings follies. This time we dissect the remains of the NOVEMBER survey, which ran from OCTOBER 12TH through NOVEMBER 8TH – so calling it by its given name is a bit of a misnomer. The noteworthy events of this time frame included the tricking of treats, the ridiculous exercise of falling back and a mid-term election. Other than that, it was business as usual, at least for radio. Here’s what happened…
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November 16, 2023
You likely read Warren Kurtzman’s recent post on the Tuesday’s With Coleman blog (if not, the link is below). The gist of the article was that any radio station’s marketing to heavy meter keepers is a fool’s errand.
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November 9, 2023
One of the largest line items in any radio station’s budget is labeled “Nielsen”. Whether you’re in a diary or a PPM market it is important to know what changes are occurring with the ratings process. Nielsen is very open about this and releases both proprietary (Client Only) and public information.
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November 2, 2023
Rounding third and heading for home, we have time for one last blast of OCTOBER ratings magic. The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the math wizards from XTRENDS – once again reach into our bag of tricks in an attempt to read the NIELSEN tarot cards. This particular mishegoss began on SEPTEMBER 14TH and ground to a halt on OCTOBER 11TH. We had ROSH HASHANAH, YOM KIPPUR, the semi-official start of pumpkin spice season and that federal holiday almost no one takes off. Here’s what happened to our final group of five markets.
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