Using Geographic Strengths This Election Season
December 14, 2023
There is no question that political dollars will be the make-or-break category for many broadcasters for the end of this year and into next year. The flow of presidential candidate spending is in full force.
We have been assisting its clients in maximizing political revenue, it has become obvious that the role of geography is a game changer.
Geographic appeal is a dominant advantage for most radio stations. Few stations’ listenership is evenly spread across the entire metro. Due to signal and format appeal, most stations’ listenership is centered in a small portion of the metro. So how do you take advantage of your station’s geographic appeal?
Welcome back to the final RRR of NOVEMBER. Let’s face it – this is also the final survey of 2023. Sure, there are still two more books to go but unless you’re unleashing GENE AUTRY or BURL IVES on the masses, you’ll likely take the results with a healthy pinch of flaky salt. Still, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the math mavens from XTRENDS – will continue to soldier on. We are focused on the time period of OCTOBER 12TH through NOVEMBER 8TH. It featured millions of children on a collective sugar high, engagement of the flux capacitor to reverse time and the casting of ballots. Let us begin…