November 30, 2023
So I asked Google’s Generative AI to come up with NOVEMBER sayings. This was the best one: “This NOVEMBER, there seems to be nothing to say.” Not exactly a deep thought. That said, The Ratings Experts from RESEARCH DIRECTOR, INC. along with our cohorts from XTRENDS have plenty to say about the NOVEMBER survey. This one began on OCTOBER 12TH and was completed on NOVEMBER 8TH. We had ALL HALLOWS’ EVE, the end of Daylight Saving Time (it’s not plural), and Election Day. Plus, it got cold. Let’s dive in, shall we?
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November 29, 2023
The Ratings Experts from RESEARCH DIRECTOR, INC., with incredible backroom support from the numbers crunchers from XTRENDS, return refreshed and anew, ready to tackle another slate of radio ratings results. Doesn’t it seem that once you’ve parsed a book and reacted to its results, you’re smacked in the face by a new set of numbers? This one is called NOVEMBER, though it actually began on OCTOBER 12TH and ended on NOVEMBER 8TH. It featured a lot of people dressing like TAYLOR SWIFT, the absurd turning back the hands of time, and an election day. We will now reveal the details…
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November 28, 2023
As you slowly recover from your self-induced food coma, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the alchemists of the algorithm from XTRENDS – bring you another scintillating edition of the radio ratings follies. This time we dissect the remains of the NOVEMBER survey, which ran from OCTOBER 12TH through NOVEMBER 8TH – so calling it by its given name is a bit of a misnomer. The noteworthy events of this time frame included the tricking of treats, the ridiculous exercise of falling back and a mid-term election. Other than that, it was business as usual, at least for radio. Here’s what happened…
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November 16, 2023
You likely read Warren Kurtzman’s recent post on the Tuesday’s With Coleman blog (if not, the link is below). The gist of the article was that any radio station’s marketing to heavy meter keepers is a fool’s errand.
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November 9, 2023
One of the largest line items in any radio station’s budget is labeled “Nielsen”. Whether you’re in a diary or a PPM market it is important to know what changes are occurring with the ratings process. Nielsen is very open about this and releases both proprietary (Client Only) and public information.
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