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Each fall, Nielsen Audio releases their second Scarborough survey of the year. This is the time in which several new categories and answer choices are updated. Usually, you will see many new choices, yet not much in the way of new categories. Well, I am excited to say that this year, it is packed with some new and revenue-enhancing categories!
Keep reading to see the highlights on how you can grow your 2023 revenue!
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It has been said that radio is not rocket science. However, we can often overcomplicate things. If you program in a PPM market, you know the margins between a great book or a bad one can come down to a handful of meters. Before you pop the cork or revamp all your clocks, take a step back.
There are generally four things that can affect your station’s ratings…
Do you ever find yourself struggling to show an advertiser your station’s efficiency in delivering potential consumers to their store? Do you wish you had a way to show the purchasing power of your listeners?
The answer is simple…use Closing Ratios!
How much do you know about your market? Do you know how your market has changed by demo, county, or ethnicity? Who are the top employers in the market?
I have great news for you. You can get all this information, plus much more, in one single source.
As the calendar turns to November, all thoughts go to…when will the Christmas station start playing Burl Ives?
PPM has taught us that the switch to Santa has a profound effect on audience movement.
