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We usually keep this blog focused on things like ratings and data and numbers. However, this time I want to opine about a radio “axiom” that seems to still be in vogue.
We’ve all heard the line: Your radio station should showcase the format in every quarter-hour.
If you’re a Nielsen subscriber in a PPM market, you are just a few clicks away from a wealth of data. PD Advantage and Tapscan can help you parse the numbers beyond who’s #1 in your target demo. The Custom Programming Reports (CPRs) will show you who your top panelists are and when they went live. (Remember: quarter hour counts in CPRs are not weighted.)
These are all valuable tools you should master so you not only know how your stations are performing, but why they are, or are not, succeeding.
The Ratings Experts from RESEARCH DIRECTOR, INC. – running cheek by jowl with the numbers nerds from XTRENDS – are back to give you the greatest variety of radio ratings. We bring them to you non-stop with limited commercial interruption. Five big markets in a row! Twenty incredible demos! The kind of ratings everyone at the office can agree on! Nobody plays more ratings than we do.
Now that you’re properly hyped, we’ll tell you this is our final foray into AUGUST. The survey began on JULY 18TH and exited on AUGUST 14TH. There were no holidays, vacations were a thing, and, in many places, it was as hot as hell. Here we go…
It is hard to believe, but this is the beginning of our twelfth year writing this here missive. It is even harder to accept that it has now been a year since we exited ALL ACCESS and started publishing this as part of our Hot Topics blog. The radio industry still seems a bit hollow without our daily dose of ALL ACCESS.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a close order formation with the data dragoons from XTRENDS – are thrilled to bring you another action-splattered edition of how the ratings turned. Another group of five markets go under the microscope as we continue to parse the results of the AUGUST survey. The markers for this book are JULY 18TH and AUGUST 14TH. There were no holidays but plenty of PTO.
Here is how it unfolded…
Howdy, buckaroos! Welcome back to the Triple R Radio Ranch. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with those old number-crunching cowhands from XTRENDS – are back for another round of roping the ratings. We can assure you this is not our first rodeo.
There are another five markets in the corral, and we’re here to show you the good, bad and the ugly of the AUGUST survey. This one ran from JULY 18th through AUGUST 14th and was devoid of any federally mandated holidays. It was hot (dang hot!) and was smack dab in the middle of vacation and county fair season. So saddle up – we’re rarin’ to go.
