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What makes you stand out as a radio seller? What characteristics and qualities make you unique? How are you different from other radio sellers in your market?
Let’s be honest … it can be very tough to close business these days (though it’s improving). What are you doing that makes a difference in whether or not you get the sale? The Ratings Experts have some ideas for you.
Nowadays you can find several sales training courses that will show you the best ways to sell … to close business. I’ve been through many sales training courses and most of them have the same general theme. They talk about how to prospect, build a relationship, research the advertiser, put a proposal together, and close the business. But they are missing a big part of what makes you successful in sales.
What is it? What’s the secret sauce?
SiriusXM recently fired a salvo at the radio industry. This has been discussed and dissected enough that we do not need to jump into the fray. Not long after that, Katz released a study showing that 74% of weekly satellite listeners also listen to AM/FM radio. And 34% do so on a daily basis!
While it’s comforting to know that SiriusXM has not siphoned off ALL of AM/FM radio listening, it certainly is consuming quarter hours we would rather keep on our side of the ledger.
We help you grow your revenue … and we can prove it!
With just one of our services – Client Specific Presentations – our clients tell us they have generated $54.7 million* in additional revenue over the last four years. These presentations are unique for each advertiser and reflect the specific needs of each one of our clients.
Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Many of us find it difficult to select the right data to use in a sales pitch to a prospective advertiser. Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?
We have some guidelines.
