March 28, 2018
It’s almost that time again! From the first crack of the bat to the smell of hot dogs and nachos at the concession stands, the boys of summer are getting ready to come home from spring training in Florida and Arizona. The gray winter sky will soon lead to warm sunbathed baseball fields and temperatures that are no longer in the single digits.
All of the radio flagships and affiliates of your favorite baseball teams are excited for a boost in ratings from fans listening on porches, in cars, or in the ballpark. Fans in the stands aren’t the only people who want their teams to do well; radio GMs, PDs, and other executives want the team that they carry to go all the way to the World Series.
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March 21, 2018
You know that little green thing with the three lines in it? You know … the one that looks like a Wi-Fi symbol and randomly transmits sounds and blessings through your ear canals. Something you probably didn’t notice until reading this article. Well, unless you’ve lived under a rock the last few years, that little green thing is called Spotify. As we ponder that description, Spotify is currently delivering musical content to over 140 million subscribers.
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March 14, 2018
Just a few years back, CVS was your typical drug store selling cigarettes, toys, snacks, and health care goods with a pharmacy in the back. The pharmacy was always located in the back, so as you were picking up your prescription, you might also buy other items in the aisles that you walked past.
Over the past few years, CVS has evolved into something very different. While still selling many of the items it sold before, it transformed itself to focus more on consumer health.
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February 16, 2018
The predictions of tremendous ad expenditure for the 2018 mid-term elections are already coming in. There are presently 468 congressional seats (33 Senate and 435 House) up in November. There will also be 36 gubernatorial elections. This number may go up, as more elected officials may announce their retirement. Both parties are fielding numerous candidates for each seat.
Lots of contested elections with numerous candidates make for a great opportunity, as money is needed to get their message out and differentiate themselves from the pack. However, broadcasters need a precise and focused strategy to get their unfair share of the pot of money. It is time to be proactive and not just take what comes over the transom.
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January 19, 2018
Go to the gym. Choose to eat right. Spend more quality time with those closest to you. With the arrival of 2018 indefinitely comes the stack of the usual improvements that we would like to make in our personal lives. However, a clean slate is also an opportunity to evaluate and implement best business practices for your company.
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