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Yesterday I presented our latest industry webinar, “Radio and Pureplays: Keeping the Ad Dollars that Belong to Us.” Take a look at some of the highlights and see what you can use to your advantage.
It’s true, in the unique world of Nielsen Audio ratings, 5 minutes of listening can count as 15 and 8 minutes might not count at all. It’s all about the quarter-hour, people.
Spring has sprung folks, and it’s time to cash in on its arrival. While many of us may have had trouble adjusting to our missing hour last week, it’s also refreshing to have those extra rays of sunshine at the end of the work day. Soon we’ll all be breaking out our lawn mowers to tackle those long blades of grass that seem to have sprung up overnight, and our weekly mowing sessions will begin. In addition, the smell of mulch will fill the air as neighbors start planting, gardening, and working on other landscaping projects.
So do we, as an industry, continue to allow people to say “Oh, Radio has died,” “No one listens to Radio anymore,” “Radio is so antiquated,” or do we finally fight back and show them the data of how ALIVE, KICKING, VIBRANT RADIO really STILL is?!?
If you work in sales, you may have heard someone suggest the “fake it ‘til you make it” approach to professional success. Some situations might call for this mindset, such as addressing a lack of confidence or continuing to smile and positively influence others when having a bad day. HOWEVER, “fake it ‘til you make it” can often times become counter-productive.
