April 17, 2014
Do you know who your listeners are? And please don’t tell me Adults 25-54. I mean, do you really know who your listeners are? Don’t get me wrong, age is certainly important, but I really want to know who they are. Where do they live and work? What’s their income, education? Where do they shop and what are they buying? How much time do they spend online? What do they drive? Do they own a home or have children? How about pets? What are their hobbies and interests?
All these details not only set you apart from your competition, but should be of upmost importance to your advertisers.
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April 3, 2014
In 1980, I was working at a Washington, DC radio station and my program director said, “I don’t care how many people are listening to my radio station, I care how many diarykeepers think they are listening to my station.” While still true in diary markets, this philosophy needs to be updated for PPM.
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March 20, 2014
It was made abundantly clear in the most recent Infinite Dial 2014 presentation by Edison Research and Triton Digital that Internet audio is a real threat to the share of ear that AM/FM has enjoyed for decades. And, it is even clearer that Pandora is currently the leading player in that space, though this segment is constantly evolving.
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March 6, 2014
Over the past year, the discussion of the digital dash has dominated the conversation about the unique relationship that the automobile has with radio. A car was once described as a radio with four wheels. No matter what your opinion is on the digital dash, it is only one aspect of this complicated relationship that radio and the car have.
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February 20, 2014
Timing is everything. We’ve heard this expression many times, but have you used it lately to your advantage in the radio sales arena? Its relevance to the power of radio is something that carries great worth, and needs to be emphasized throughout our industry.
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