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Last month, Arbitron released TAPSCAN 11.2. The latest enhancements to the newest version of TAPSCAN Web include the capability to schedule non-traditional revenue in the NTR Schedule tab, new features in Research Reports, and more browser support. The following is a summary of the latest improvements included in TAPSCAN 11.2.
Check out our guest article on Arbitron’s Not Your Average Quarter-Hour programming blog here.
Fastest-Growing Segment
Hispanics continue to be the fastest-growing segment of the total U.S. population, and the influence of this segment of the population is being seen in all aspects of the culture. Reaching these consumers is becoming an important aspect of many media buys.
Many of the top metros have experienced a significant influx of Hispanics migrating to their areas. The Hispanic population percentage increases have skyrocketed to double-digit growth in recent years. The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade. In 2012, Hispanics made up 53.1 million/16.9% of the U.S. population, according to U.S. Census Bureau: State and County QuickFacts.
Get expert advice as you prepare for the critical Fall ratings period.
Key Points:
The Fall book is closer than you think
No matter how the first half of the year has gone for your station, the next few weeks are critical. How you impact listening during the critical Fall ratings period will determine how 2013 ends for you. Right now you are either preparing to win or preparing to fail as you determine your programming and marketing strategy, and time is of the essence.
The new book just released. Programming is celebrating as the station has shown growth with its AQH share. Just down the hall, the sales team may be looking at the same book with little emotion or excitement. How can these two groups, who are both rooting for higher audience levels, have such different reactions to the same outcome?
This dilemma is a result of how sales and programming judge audience growth. While both teams focus on Average Quarter Hour (AQH), they look at different benchmarks. Programmers look at AQH share, while sales people look at AQH ratings. So what is the difference?
