September 11, 2014
A recent Jacobs Media blog addressed a situation that is occurring at radio stations around the country. Many stations are hitting their ratings goals, but missing their sales goals.
Unquestionably, a strong ratings position can have a positive impact on sales. If it didn’t, broadcasters would not focus so much on growing their ratings. However, a station, no matter how strong their ratings are, cannot rely on just ratings and rank.
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August 28, 2014
Since the mid-eighteenth century, economists like Adam Smith and James Denham-Steuart have detailed the effect of supply and demand on a product’s price. As supply fell or demand increased, the cost of a given product would rise. Conversely, as supply rose or demand decreased, the price of that product would fall.
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August 20, 2014
There’s been a lot of buzz about ABC/Disney’s recent decision to sell 23 of their 24 Radio Disney O&Os. Does this send a signal about the viability of radio? Or does it say something about Radio Disney’s specific business model?
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August 14, 2014
It is no surprise that digital ad revenue is growing at a faster rate than any other major advertising outlets. According to eMarketer, digital ad spending is expected to grow 17% this year to $140 billion globally.
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July 31, 2014
Not too long ago I was stuck in traffic behind an HVAC van. With nothing better to do, I read the services this particular company offered. One word in big, bold letters stopped me cold – FURNANCE.
Now, I knew they had meant to offer services in regards to a furnace, but their typo led me to speculate several things about this company. 1) Were they truly ignorant of the correct spelling? 2) Had they made a small mistake? 3) But if so, which was true: Were they too cheap or too unconcerned to correct it?
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