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Can You Hear Me Now … Can You Hear Me Now … TIME TO PAY ATTENTION!!!!!!!!
The current economic situation is forcing consumers to make tough choices that affect almost every spending category. Fundamental ideas are changing and basic concepts are being altered. We need to start paying attention to the details in order to thrive in this changing economy.
One major goal of any company is to increase revenue. In order to achieve this goal efficiently and effectively, companies must constantly pay attention to the changing times and ever-growing needs of their clients. Anticipating the needs of clients is critical to the sales process by allowing you to adapt and evolve with the times.
Americans’ lives have changed drastically over the past 15 years. Arbitron and now Nielsen Audio has had to respond to those changes through an ever-evolving radio ratings service. Today we put our focus on the qualitative diary, utilized in well over 100 radio metros, by comparing a diary from 1998 to one from last year.
There has been a perception that Arbitron’s (now Nielsen) transition to PPM in the country’s largest markets has resulted in ratings compression. It is a hard idea to refute when you look at an AQH rating ranker and find multiple stations tied with a 0.5 (for example), and often only 0.1 or 0.2 of a rating point can separate a dozen radio stations in a given market. If you accept the notion that perception is reality, then all of these stations are tied, and on a cost per point basis there is no difference.
Over the past few years, political ad spending has exploded. From local to presidential, political campaigns have long used television to get their message out. The 2012 presidential election saw the two major candidates and their supporters spend nearly a billion dollars on television advertising, after Rick Santorum dropped out of the Republican primaries on April 11, 2012.
