August 15, 2013
On July 28, the world’s second- and third-largest media groups officially announced their intentions to merge by the 1st quarter of 2014. Omnicom and Publicis will form Publicis Omnicom Group, growing to twice the size of former #1 media group WPP in terms of revenue.
Once the dust settles, there will still be one question that can only be answered in time; “Is Bigger Better?” Considering that these are massive media groups and there are plenty of variables going into this merger, we’ll leave the details at the door and try instead to tackle the bigger picture.
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August 8, 2013
A quick search on Twitter of some keywords will bring up a handful of tweets from people who received a crisp dollar bill from Arbitron as an incentive to keep track of their radio listening. Receiving cold hard cash in the mail or being asked to wear a meter that is reminiscent of an early ‘90s pager is kind of exciting. It’s exciting enough that many people would want to tweet about it … or share it on Facebook … or post it to Tumblr.
The vast number of ways a social media user can express themselves to the world has made Arbitron’s quest for anonymity a serious headache.
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July 31, 2013
Last month, Arbitron released TAPSCAN 11.2. The latest enhancements to the newest version of TAPSCAN Web include the capability to schedule non-traditional revenue in the NTR Schedule tab, new features in Research Reports, and more browser support. The following is a summary of the latest improvements included in TAPSCAN 11.2.
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July 30, 2013
Check out our guest article on Arbitron’s Not Your Average Quarter-Hour programming blog here.
July 25, 2013
Fastest-Growing Segment
Hispanics continue to be the fastest-growing segment of the total U.S. population, and the influence of this segment of the population is being seen in all aspects of the culture. Reaching these consumers is becoming an important aspect of many media buys.
Many of the top metros have experienced a significant influx of Hispanics migrating to their areas. The Hispanic population percentage increases have skyrocketed to double-digit growth in recent years. The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade. In 2012, Hispanics made up 53.1 million/16.9% of the U.S. population, according to U.S. Census Bureau: State and County QuickFacts.
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