About Us

We love radio.

Just like you, we live it, breathe it, eat it, and sleep it. That’s how we’re able to take existing audience data and help our clients—over a hundred every year—turn it into bigger audiences and higher revenue. We’ve been doing it since 1991, when we first opened our doors in Maryland. Now we’re one of the largest radio research analysis firms in the nation.

The Research Director, Inc. team brings serious levels of radio experience to every client’s sales and programming challenges. No wonder we’ve amassed dozens of long-term clients, including some of the biggest names in the business. Maybe you want to hear some of their stories.

We know your audience.

That’s why our clients call us The Ratings Experts℠. We begin with deep expertise in radio audience research and marketing, then immerse ourselves in current audience data every day, so we’ll know everything that can be known about YOUR audience–how it stacks up against competition, how to grow it, how to leverage it for stronger ad sales, even how to address ratings problems before they crop up. We use our knowledge to help you succeed. That’s why you need Research Director.