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Client Training Videos

Client Training Videos

Welcome! You’ve taken the first step towards improving your skills and knowledge. Take a look at the training sessions available and dive in…

 

RESEARCH 101: THE BASICS

25 minutes
Recommended for those new to radio sales or programming
What you’ll learn:

  • Differences between diary and PPM markets
  • Components of AQH (Cume and TSL/AWTE) and the estimates derived from them
  • Benefits of each type of estimate
  • Dos and don’ts for working with radio ratings

View here: Research 101: The Basics

 

RADIO SALES CONCEPTS

30 minutes
Recommended for those new to radio sales
What you’ll learn:

  • Radio sales terminology
  • How to help advertisers make an effective radio buy
  • How to build a schedule
  • Factors to consider when selecting commercial length
  • Determining your station’s unique strengths

View here: Radio Sales Concepts

 

RADIO PROGRAMMING CONCEPTS

13 minutes
Recommended for those new to radio programming
What you’ll learn:

  • How Nielsen measures radio
  • How to make a positive impact on your cume and TSL
  • The importance of tracking your core audience
  • Factors to consider when determining stop set placement

View here: Radio Programming Concepts

 

SELLING VALUE IN A TRANSACTIONAL WORLD

32 minutes
Recommended for radio salespeople
What you’ll learn:

  • How to change an advertiser’s focus from rating to value
  • Positioning your station qualitatively to demonstrate to the advertiser how your station reaches their true target audience
  • Highlighting your audience’s loyalty with TSL/AWTE and preference level
  • Top ten things you can do with qualitative data

View here: Selling Value in a Transactional World

 

INCREASING YOUR RADIO SALES THROUGH PROSPECTING

27 minutes
Recommended for radio salespeople
What you’ll learn:

  • The importance of prospecting
  • Improving your prospecting skills
  • Various prospecting tools available to assist you

View here: Increasing Your Radio Sales through Prospecting