Client Training Videos

Welcome! You’ve taken the first step towards improving your skills and knowledge. Take a look at the training sessions available and dive in…

RESEARCH 101: THE BASICS

25 minutes
Recommended for those new to radio sales or programming
What you’ll learn:

• Differences between diary and PPM markets
• Components of AQH (Cume and TSL/AWTE) and the estimates derived from them
• Benefits of each type of estimate
• Dos and don’ts for working with radio ratings

View here: Research 101 The Basics

RADIO SALES CONCEPTS

30 minutes
Recommended for those new to radio sales
What you’ll learn:

• Radio sales terminology
• How to help advertisers make an effective radio buy
• How to build a schedule
• Factors to consider when selecting commercial length
• Determining your station’s unique strengths

View here: Radio Sales Concepts

RADIO PROGRAMMING CONCEPTS

13 minutes
Recommended for those new to radio programming
What you’ll learn:

• How Nielsen measures radio
• How to make a positive impact on your cume and TSL
• The importance of tracking your core audience
• Factors to consider when determining stop set placement

View here: Radio Programming Concepts

SELLING VALUE IN A TRANSACTIONAL WORLD

32 minutes
Recommended for radio salespeople
What you’ll learn:

• How to change an advertiser’s focus from rating to value
• Positioning your station qualitatively to demonstrate to the advertiser how your station reaches their true target audience
• Highlighting your audience’s loyalty with TSL/AWTE and preference level
• Top ten things you can do with qualitative data

View here: Selling Value in a Transactional World

INCREASING YOUR RADIO SALES THROUGH PROSPECTING

27 minutes
Recommended for radio salespeople
What you’ll learn:

• The importance of prospecting
• Improving your prospecting skills
• Various prospecting tools available to assist you

View here: Increasing Your Radio Sales Through Prospecting