May 15, 2024
Once again, The Ratings Experts from RESEARCH DIRECTOR, INC. – in a close-knit formation with the spreadsheet warriors from XTRENDS – are going boldly forward into the past. While being “present” and “centered” and “grounded” are perfectly good and certainly mindful, it does not help when looking over one’s shoulder.
Yes, this whole ratings paradigm is all about predicting the future based on what has already happened. So we gaze fondly back at the APRIL survey, a 28-day cycle that began on MARCH 28TH and became extinct on APRIL 24TH. We celebrated EASTER, Mother Earth, and collectively hummed “Take Me Out To The Ballgame.” Here’s what history has taught us…
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May 14, 2024
By this point in the NIELSEN calendar, things should have gotten back to whatever passes for normal. The chaos caused by the holiday hostilities are now but a distant memory. We’ve yet to approach the end of the school year and the beginning of vacation season. As a result, the APRIL survey – from a real-world perspective – was somewhat benign. There were no federally-mandated three-day weekends. Other than weather-related events and the EASTER holiday, it was a fairly uneventful month.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a symbiotic relationship with the wizards of XTRENDS – are here to breathe some life into a survey that began on MARCH 28TH and concluded on APRIL 24th. The story goes something like this…
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May 13, 2024
As predictable as the tides, every 28 days the ebbs and flows of the Nielsen metaverse are foisted upon us. The Ratings Experts from RESEARCH DIRECTOR, INC. – in an affiliated agreement with the masters of the metadata from XTRENDS – are here to guide you through the chaos. Nay, we do more than guide. We offer insight, perspective, and just a wee bit of snarkiness.
Welcome to part one of the APRIL recap. This book ran from MARCH 28th through APRIL 24th. We were forced to navigate the EASTER holiday, the first pitches of the baseball season, and whatever local calamity befell the markets in question. Buckle up, it could be a bumpy ride.
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May 9, 2024
Recently, Fred Jacobs’ #TBT column was an ode to the Program Director. One of his essential points – to me – was that you should never get too high or too low when the book comes out. I used to tell my staff that ratings were like a baseball season – don’t celebrate a five-game winning streak any more than you lament dropping a weekend series. You are in it for the long haul.
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April 25, 2024
For far too long, radio has been playing fourth fiddle to the digital realm as far as an advertising platform is considered. Now I’m not here to say that including digital as part of a comprehensive advertising campaign is something to be avoided. On the contrary, if a business is not ranking high in search nor gathering first-party data to communicate with their customers, they will have a hard time flourishing.
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