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We recently ran across an article from the Christian Music Broadcasters that preached the value of using your zip codes. In this context, they are referring to a station’s database. While this is a more stable data set than the Nielsen PPM panel, there are opportunities to use both databases to a station’s advantage. Read More…
On March 11, 2024 North Carolina became the 30th state, in addition to the District of Columbia, to legalize sports gambling. This revenue category has grown exponentially over several years and will continue to grow as other states follow suit. Estimates have the sports betting industry spending over $2 billion in advertising, with radio capturing greater than its historical 7% share.
Ahhh, FEBRUARY. The time of winter’s nadir. The buzz from the holidays has receded and the warmth of spring is still a dream in the distance. The days are still too dang short, and football is over. Sure, pitchers and catchers report, but that only intensifies the gloomy nature of the month.
Sorry, we need a moment…
OK, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the logarithmic legends from XTRENDS – will get it together so we can bring you another round of ratings results. The month in question began on the 1st and ceased to be on the 28th. There was a holiday weekend, meteorological predictions from a fat rat, and the stress of choosing just the right romantic gift. Hopefully, we will also see a return to more normal listening behavior.
Here’s another useless FEBRUARY fact for you. It is the only month that can pass without having a full moon. Betcha won’t see that on Jeopardy.
But we are not here for trivial factoids or meaningless drivel. No, The Ratings Experts from RESEARCH DIRECTOR, INC. – in a close-knit formation with the numbers crunchers from XTRENDS – are here to deliver industry-relatable knowledge. We are dealing with the ratings: that 28-day recurrence that can, among other things, lead us to question our very existence. Yes, it is that important (except when it isn’t).
The FEBRUARY survey ran from the 1st through the 28th, had a long holiday weekend and features a rodent predicting the weather. It does not get stranger than that.
Between surveys The Ratings Experts from RESEARCH DIRECTOR, INC. – along with outstanding oracles from XTRENDS – often find ourselves with a bit of free time. This provides an opportunity for pondering. And the question that arose was: why is FEBRUARY the shortest month? Why was it at the end of the line when they were handing out days?
Without going too far into the weeds, it’s all the fault of KING NUMA POMPILIUS. When they created the Roman calendar, they needed to add two months but did not want the entire year to be an even number, so FEBRUARY got the short end of the stick, so to speak.
For our purposes, we are dealing with a survey that began on the first of the month and ended on the 28th – leaving that pesky leap day to fend for itself. There was a three-day weekend to contend and, hopefully, we saw the return of normal listening patterns.
