March 18, 2024
So let’s address the elephant in the room. No, we’re not going to correct those folks who continue to call it Daylight Savings time. This is much more important than that. As we embark on our monthly foray into the latest NIELSEN numbers, it is vitally important that the current survey is pronounced correctly.
This is the FEBRUARY book. Note the placement of the “r” in that word. At the risk of dredging up horrible memories from phonetics class, the correct pronunciation is FEB-ROO-ARY. It is not FEB-YOU-ARY or FEH-BOO-WARY. These things are important (especially if you’re on the air somewhere).
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight-knit grouping with the wunderkind from XTRENDS – are here for the month previously mentioned. It ran from FEBRUARY 1ST through FEBRUARY 28TH, thereby covering all but that pesky leap day. It featured yet another federally mandated weekend, a hallmark holiday and (hopefully) the complete return to the norm of radio listening patterns. Let’s do this…
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March 14, 2024
Voting for Black Americans doesn’t start at the polls on Election Day. There is a sense of responsibility and pride that goes into the process leading up to voting day. Politics in the Black community is one that comes with a lot of deep history that includes systemic barriers like gerrymandering that decreased the voting engagement in minority populations. Since the civil rights era, Black political activism and participation earned Black Americans some political and economic gains.
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March 7, 2024
Edison Research recently released some of their “Share of Ear” data about the difference between AM/FM radio listening in urban versus rural areas. In short, rural residents spend more time with radio than urban ones do.
The radio industry has been guilty of having a big market bias for decades. Read More…
February 29, 2024
Do you have unsold inventory on the weekends? Do you add this inventory to current ad campaigns as “added value?” If so, it’s time to show the value of this audience and stop giving it away for free.
We can show you how …
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February 23, 2024
“Oh, the weather outside is frightful …” – yeah, we can bury that lyric until NOVEMBER or so. Our long national holiday nightmare is over as the annual quarter hour migration begins. Balance is returning to the force. The radio continuum is coming back into alignment.
The Ratings Experts from RESEARCH DIRECTOR, INC – along with the oracles of the algorithms from XTRENDS – bring you our final installment of the JANUARY gestalt. This 28-day period began on the fourth of the month and concluded on the 31st. There was a three-day weekend clogging up the works, people were back at the school bus stops, and football was all the rage. Here’s what happened next:
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