February 22, 2024
Followers of the JANUARY survey fall into two camps. The devotees of all things merry and bright are looking to see how the mighty have fallen. Those who rail against the scourge of the incessant jingling of bells (not to mention drumming of drums) are hoping to see the great quarter hour migration return to its original nesting grounds. (If you read this as if it was being narrated by DAVID ATTENBOROUGH, it makes a lot more sense.)
The Ratings Experts from RESEARCH DIRECTOR, INC – along with math maestros from XTRENDS – are about to take you on a guided tour through another gang of five markets. This particular book ran from JANUARY 4th through JANUARY 31st and lacked any trace of the ghosts of CHRISTMAS past (looking at you, ELVIS). It did have a three-day weekend, saw the kids back on the bus, and featured plenty of football. Let us begin.
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February 21, 2024
With apologies to Ol’ Blue Eyes, this survey’s results can be sung to the tune of “riding high in HOLIDAY, shot down in JANUARY.” This whole holiday music thing has been going on for decades and, to this point, no one has cracked the code on keeping all that new cume from flowing back to their original sources. We certainly saw that in Part 1 of this here missive as the Santa stations lost a quarter or more of their previous cume. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the adroit algorithmic artists from XTRENDS – expect that trend to continue.
This is the survey that was, and it ran from JANUARY 4th through JANUARY 31st. Winter break ended, it was bitter cold, and it featured a mandatory three-day weekend. Here’s what happened once the big guy left the building:
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February 20, 2024
Let us be the first to wish you a Happy New Year! We know, we know, it’s FEBRUARY. However, we are about to embark on a mystical journey through the leavings of the JANUARY survey. The book where hope springs anew, where we celebrate the fact that the airwaves are no longer lousy with holly-infused tunes and (hopefully) when our temporarily former listeners return to their more familiar haunts. Yes, it is the annual winter migration of the quarter hours.
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are back to regale you with folklore and fantasy for the period from JANUARY 4TH through JANUARY 31ST. This featured a return to school, a federally-mandated three-day weekend and playoff football! Our story begins here:
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February 15, 2024
We know that a lot of radio listening occurs in the car. What is your audience doing on the weekend? Driving around in their car, running errands, shopping, transporting their kids to sporting events, or just having fun.
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February 8, 2024
Are you expecting this blog to provide you with a list of the hot categories for this year? Well, you won’t get that. You will see a different area in which you can grow revenue this year. Keep reading for a different perspective.
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