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Before we completely forget about 2023 and it’s only a speck in our rearview mirror, let’s take a look at some of the previous holiday season’s shopping trends. What can we learn from these? How can we use this information to create new revenue opportunities for 2024?
How’s that for a click bait title? This is not going to be a blog about making resolutions. I don’t make them and according to Google, 63% of you don’t, as well.
If you’re in a PPM market – and you are not the one station that went all merry and bright – the December and Holiday books fall in the “meh” category. Rather than do a deep dive into surveys that are somewhat skewed, take a broader look at your market and your station(s). Here are a few things to look at:
Many people make resolutions for the New Year. Why? Do you? How do you choose what should be your resolution for the year? I have struggled with this my whole life. In fact, it sometimes stresses me out so much I give up. Here’s a different perspective on New Year’s resolutions …
Welcome back to our final look at the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. could not bring you this here missive 13 times a year without our partners from XTRENDS. If we are Santa, then they are the reindeer that make this all possible. Sure, Santa gets all the credit, but he’d be sitting on his ample posterior up at the NORTH POLE without Rudolph and his minions. XTRENDS provide the numbers; we throw in the snark.
This survey ran from NOVEMBER 9TH through DECEMBER 6TH. We saluted our veterans, we put ourselves into a collective food coma and radio stations all over AMERICA started playing ANDY WILLIAMS records. This is truly an amazing TIME TO BE ALIVE.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the reindeer-driving wizards from XTRENDS – are taking a break from printing out our AMAZON return receipts to bring you our third installment of the DECEMBER survey. This one began on NOVEMBER 9TH and polished itself off on DECEMBER 6TH. It had a federally mandated three-day weekend, the annual feast of the fatted fowl and, of course, the reappearance of such renowned audio artists as THURL RAVENSCROFT and the duo ELMO AND PATSY. That these three are not in the Rock and Roll Hall of Fame is a true miscarriage of justice. We will attempt to stifle our outrage as we bury you in the numbers…
