December 29, 2023
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the reindeer-driving wizards from XTRENDS – are taking a break from printing out our AMAZON return receipts to bring you our third installment of the DECEMBER survey. This one began on NOVEMBER 9TH and polished itself off on DECEMBER 6TH. It had a federally mandated three-day weekend, the annual feast of the fatted fowl and, of course, the reappearance of such renowned audio artists as THURL RAVENSCROFT and the duo ELMO AND PATSY. That these three are not in the Rock and Roll Hall of Fame is a true miscarriage of justice. We will attempt to stifle our outrage as we bury you in the numbers…
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December 28, 2023
The Ratings Experts from RESEARCH DIRECTOR, INC. – in conversation with math magicians from XTRENDS – have been in a heated debate recently. Look, we’re all fine with the radio airwaves being fouled by the incessant drumming and ringing. The masses love it. What we cannot cotton to is the thought that My Favorite Things is a CHRISTMAS song. Sure, it talks about sleigh bells, snowflakes and packages tied up with strings, but it is from The Sound of Music. This is a movie about a lot of “things” – CHRISTMAS not being one of them. So if the powers that choose the songs will indulge us – please purge this from your playlist. With that settled, let us proceed with the DECEMBER survey. It ran from NOVEMBER 9TH through DECEMBER 6TH and it featured a lot of our favorite things – ratings.
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December 27, 2023
Now that the dulcet tones of BURL IVES have faded into the ether, it is time for The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the XTRENDS elves in the data-crunching workshop – to rehash the seminal ghosts of CHRISTMAS past. We bring you the DECEMBER survey. A time when the airwaves were riddled with jingling bells, drumming children and, apparently, the telling of scary ghost stories from prior holidays. This book began on NOVEMBER 9TH and skidded to a halt on DECEMBER 6TH. It featured a long holiday weekend plus folks gobbling up as much turkey as possible. Here’s how it ended up: Read More…
December 21, 2023
As we roll through the holidays, we can get distracted by all the hoopla and the hype. I am mindful of the fact that we all need the hope that this season brings. We need to focus on ourselves and take the time to recharge.
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December 14, 2023
There is no question that political dollars will be the make-or-break category for many broadcasters for the end of this year and into next year. The flow of presidential candidate spending is in full force.
We have been assisting its clients in maximizing political revenue, it has become obvious that the role of geography is a game changer.
Geographic appeal is a dominant advantage for most radio stations. Few stations’ listenership is evenly spread across the entire metro. Due to signal and format appeal, most stations’ listenership is centered in a small portion of the metro. So how do you take advantage of your station’s geographic appeal?
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