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You likely read Warren Kurtzman’s recent post on the Tuesday’s With Coleman blog (if not, the link is below). The gist of the article was that any radio station’s marketing to heavy meter keepers is a fool’s errand.
One of the largest line items in any radio station’s budget is labeled “Nielsen”. Whether you’re in a diary or a PPM market it is important to know what changes are occurring with the ratings process. Nielsen is very open about this and releases both proprietary (Client Only) and public information.
Rounding third and heading for home, we have time for one last blast of OCTOBER ratings magic. The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the math wizards from XTRENDS – once again reach into our bag of tricks in an attempt to read the NIELSEN tarot cards. This particular mishegoss began on SEPTEMBER 14TH and ground to a halt on OCTOBER 11TH. We had ROSH HASHANAH, YOM KIPPUR, the semi-official start of pumpkin spice season and that federal holiday almost no one takes off. Here’s what happened to our final group of five markets.
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers merchants from XTRENDS – would be remiss in our analytical duties if we did not address this whole OCTOBER thing. As you likely know, in the old ROMAN calendar, OCTOBER was the eighth month of the year as there were only ten months in a year. When they went to a 12-month calendar, they tried to rename the month after several emperors but failed. We can be 100% certain that not one of those choices was Rocktober! There is no such month and there never will be. So can we just – please – remove this from the lexicon?
This survey ran from SEPTEMBER 14th through OCTOBER 11TH. We had ROSH HASHANAH, YOM KIPPUR, autumn ascending and an often-ignored federal holiday. Here’s how it looked for our next gang of five markets.
Do you realize this is effectively the penultimate survey of 2023? Sure, there are still three books to go before we turn the corner but let’s be real. The last two of them are horribly tainted by the stench of BURL IVES and his ilk. Unless you are the purveyor of this swill, your listeners will be leaving you for the warm embrace of MARIAH CAREY and BRENDA LEE. There oughta be a law, ya know. So enjoy the OCTOBER numbers while you may. This survey ran from SEPTEMBER 14TH through OCTOBER 11TH. It was notable for ROSH HASHANAH, YOM KIPPUR, the autumnal equinox and a lightly observed federal holiday. The Ratings Experts from RESEARCH DIRECTOR, INC. – in an open relationship with the numbers crunchers from XTRENDS – are ready for the ratings roundup to begin.
