October 30, 2023
Welcome back for more ratings tomfoolery. Or is it folderol? Perhaps brouhaha. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our compatriots at XTRENDS – have yet to reach a consensus on this. We probably need to spitball it or hold a brainstorming session. Maybe bring out the whiteboard. We’ll just let that marinate for a while as we dive into the OCTOBER survey. This one ran from SEPTEMBER 14TH and concluded on OCTOBER 11TH. It featured ROSH HASHANAH, YOM KIPPUR, the official change of the seasons and a federal holiday that rarely generates a three-day weekend. Here we go…
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October 26, 2023
For far too long radio has played third fiddle to network television. As we have gotten dinged by all the pure play streaming services, network TV still rakes in its unfair share of ad spending, even though the networks, outside of news and sports programming, are getting killed by the likes of Netflix and its ilk.
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October 19, 2023
Are you having difficulties convincing an advertiser that you are the right station for reaching their target consumer? This is even harder if you are not a top ranked station. What can you do to prove the value of your listeners? We have a few ideas for you …
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October 12, 2023
This blog is not going to be about navel gazing or lamenting how time slips through our fingers while we waltz through life. No, this is about an existential threat to radio.
We know – for a fact – that listening levels are down about 20% in PPM markets. We don’t know where it went or when (or if) it will come back. What we are sure of is that one of the contributing factors to this decline is in Time Spent Listening (TSL). Yes, we know it’s actually Average Weekly Time Exposed (AWTE) but we are old school. Read More…
October 6, 2023
Oh look – it’s bonus ratings coverage. Like extra innings or overtime. Actually, The Ratings Experts from RESEARCH DIRECTOR, INC., after huddling with our partners in data from XTRENDS, decided to add five more markets to our monthly mix. That makes this the debut of our extended ratings coverage. We know, be still your beating heart. As a reminder, the SEPTEMBER survey ran from AUGUST 17TH through SEPTEMBER 13TH. It had that laboriously long holiday weekend, folks figuring out what to pack for school lunches, and the return of tailgate parties. Let us introduce you to our new tranche of markets:
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Welcome back for more ratings tomfoolery. Or is it folderol? Perhaps brouhaha. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our compatriots at XTRENDS – have yet to reach a consensus on this. We probably need to spitball it or hold a brainstorming session. Maybe bring out the whiteboard. We’ll just let that marinate for a while as we dive into the OCTOBER survey. This one ran from SEPTEMBER 14TH and concluded on OCTOBER 11TH. It featured ROSH HASHANAH, YOM KIPPUR, the official change of the seasons and a federal holiday that rarely generates a three-day weekend. Here we go…