October 5, 2023
The Ratings Experts from RESEARCH DIRECTOR, INC. in a tight-knot formation with the math mavens from XTRENDS are back to wrangle more SEPTEMBER data. We slice, dice, parse and – occasionally – squeeze the numbers to give you a deep look into the top markets. This is the only ratings recap that goes beyond the publicly available 6+ figures. While we cannot give you the exact shares of demos beyond the big, you can usually catch our drift about what is happening below the surface. This survey began on AUGUST 17TH and reached its demise on SEPTEMBER 13TH. Notable events during that time were a long weekend, the return of school car pools, and the onset of the football season. Let us begin… Read More…
October 4, 2023
As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The Ratings Experts from RESEARCH DIRECTOR, INC, along with our radio compatriots from XTRENDS take another stab at the numbers. This is our second look at SEPTEMBER – a month lauded and lamented in both story and song. This particular segment ran from AUGUST 17TH through SEPTEMBER 13TH. Sort of SEPTEMBER-ish. It did feature a mandatory three-day weekend, the return of reading, writing and ’rithmatic – plus the beginning of football follies. How all this affected radio ratings is about to be revealed.
Read More…
October 3, 2023
Why does SEPTEMBER serve as the muse for so many songwriters? Why not the AUGUST of my years? Would the 21st night of OCTOBER have worked just as well? Could we wake up when DECEMBER ends? Truly baffling. But neither The Ratings Experts from RESEARCH DIRECTOR, INC. nor the numbers wonders from XTRENDS make our living writing songs. We just analyze data. Specifically, for the SEPTEMBER survey. This one ran from AUGUST 17TH through SEPTEMBER 13TH. It featured a long federally-mandated weekend, rush of back-to-school days and the initiation of gridiron hostilities. Here’s how it went:
Read More…
September 28, 2023
Are you tired of the same old station promotions? How does your station determine the right promotions and contests? How do you know if your audience will relate or participate?
Would you like to have a secret formula or process?
Read More…
September 21, 2023
Recently, Dan Mason posted an open letter to Nielsen on his LinkedIn page suggesting it is ”long overdue” that we re-think how demographics are broken out. In case you missed it, here are his suggestions:
- Change 12-17 to 12-19
- Change 18-49 to 20-40
- Change 25-54 to 41-64
Read More…
The Ratings Experts from RESEARCH DIRECTOR, INC. in a tight-knot formation with the math mavens from XTRENDS are back to wrangle more SEPTEMBER data. We slice, dice, parse and – occasionally – squeeze the numbers to give you a deep look into the top markets. This is the only ratings recap that goes beyond the publicly available 6+ figures. While we cannot give you the exact shares of demos beyond the big, you can usually catch our drift about what is happening below the surface. This survey began on AUGUST 17TH and reached its demise on SEPTEMBER 13TH. Notable events during that time were a long weekend, the return of school car pools, and the onset of the football season. Let us begin… Read More…
