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Last week, in this very missive, we talked about how to advertise to millennials. Radio connects with people of all ages, and contrary to popular belief, even to millennials and Generation Z. According to a recent study conducted by Katz Radio Group, the average time an adult 18 years or older has had a favorite radio station is 18 years.
Can you guess what the timeframe is for a very important subset of Generation Z, Adults 18-34? Read More…
In 2023, there is no shortage of ways to reach millennial consumers. This generation (much like Gen Z) has the need to be constantly connected and is accustomed to spoon-fed advertising, with little to no extra work required on their part. Trust me – I was born in 1987 so I’m an active member of this club. Read More…
You probably read the Inside Radio article about Nielsen’s plans to change how they gather ratings information in diary markets. The new system is called mSurvey and is slated to be implemented in late 2025. Read More…
There is a wealth of information about radio station listeners through which we can create basic profiles of our audience. So how do you determine what type of information to include in your profile?
When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on a car? You youngsters in the audience may not be aware, but there was a time when almost every radio station handed these things out at events and – shocker – people stuck them on their bumpers.
