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For far too long radio has played third fiddle to network television. As we have gotten dinged by all the pure play streaming services, network TV still rakes in its unfair share of ad spending, even though the networks, outside of news and sports programming, are getting killed by the likes of Netflix and its ilk.
Are you having difficulties convincing an advertiser that you are the right station for reaching their target consumer? This is even harder if you are not a top ranked station. What can you do to prove the value of your listeners? We have a few ideas for you …
This blog is not going to be about navel gazing or lamenting how time slips through our fingers while we waltz through life. No, this is about an existential threat to radio.
We know – for a fact – that listening levels are down about 20% in PPM markets. We don’t know where it went or when (or if) it will come back. What we are sure of is that one of the contributing factors to this decline is in Time Spent Listening (TSL). Yes, we know it’s actually Average Weekly Time Exposed (AWTE) but we are old school. Read More…
Oh look – it’s bonus ratings coverage. Like extra innings or overtime. Actually, The Ratings Experts from RESEARCH DIRECTOR, INC., after huddling with our partners in data from XTRENDS, decided to add five more markets to our monthly mix. That makes this the debut of our extended ratings coverage. We know, be still your beating heart. As a reminder, the SEPTEMBER survey ran from AUGUST 17TH through SEPTEMBER 13TH. It had that laboriously long holiday weekend, folks figuring out what to pack for school lunches, and the return of tailgate parties. Let us introduce you to our new tranche of markets:
The Ratings Experts from RESEARCH DIRECTOR, INC. in a tight-knot formation with the math mavens from XTRENDS are back to wrangle more SEPTEMBER data. We slice, dice, parse and – occasionally – squeeze the numbers to give you a deep look into the top markets. This is the only ratings recap that goes beyond the publicly available 6+ figures. While we cannot give you the exact shares of demos beyond the big, you can usually catch our drift about what is happening below the surface. This survey began on AUGUST 17TH and reached its demise on SEPTEMBER 13TH. Notable events during that time were a long weekend, the return of school car pools, and the onset of the football season. Let us begin… Read More…
