October 4, 2023
As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The Ratings Experts from RESEARCH DIRECTOR, INC, along with our radio compatriots from XTRENDS take another stab at the numbers. This is our second look at SEPTEMBER – a month lauded and lamented in both story and song. This particular segment ran from AUGUST 17TH through SEPTEMBER 13TH. Sort of SEPTEMBER-ish. It did feature a mandatory three-day weekend, the return of reading, writing and ’rithmatic – plus the beginning of football follies. How all this affected radio ratings is about to be revealed.
Read More…
October 3, 2023
Why does SEPTEMBER serve as the muse for so many songwriters? Why not the AUGUST of my years? Would the 21st night of OCTOBER have worked just as well? Could we wake up when DECEMBER ends? Truly baffling. But neither The Ratings Experts from RESEARCH DIRECTOR, INC. nor the numbers wonders from XTRENDS make our living writing songs. We just analyze data. Specifically, for the SEPTEMBER survey. This one ran from AUGUST 17TH through SEPTEMBER 13TH. It featured a long federally-mandated weekend, rush of back-to-school days and the initiation of gridiron hostilities. Here’s how it went:
Read More…
September 28, 2023
Are you tired of the same old station promotions? How does your station determine the right promotions and contests? How do you know if your audience will relate or participate?
Would you like to have a secret formula or process?
Read More…
September 21, 2023
Recently, Dan Mason posted an open letter to Nielsen on his LinkedIn page suggesting it is ”long overdue” that we re-think how demographics are broken out. In case you missed it, here are his suggestions:
- Change 12-17 to 12-19
- Change 18-49 to 20-40
- Change 25-54 to 41-64
Read More…
September 14, 2023
This is re-printed with the permission of Jeff Schmidt who is the SVP of Professional Development for the Radio Advertising Bureau.
“I considered listening to the radio today” was how the text exchange with my son Carver began. Carver is a software engineer at Apple in Austin, Texas. In some ways, Carver is a typical 20-something, and here is a proud dad coming through; in many ways, he’s exceptional. He loves to try and get under his radio-loving father’s skin, thus the way he started the text.
Read More…
As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The Ratings Experts from RESEARCH DIRECTOR, INC, along with our radio compatriots from XTRENDS take another stab at the numbers. This is our second look at SEPTEMBER – a month lauded and lamented in both story and song. This particular segment ran from AUGUST 17TH through SEPTEMBER 13TH. Sort of SEPTEMBER-ish. It did feature a mandatory three-day weekend, the return of reading, writing and ’rithmatic – plus the beginning of football follies. How all this affected radio ratings is about to be revealed.
