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In 2023, there is no shortage of ways to reach millennial consumers. This generation (much like Gen Z) has the need to be constantly connected and is accustomed to spoon-fed advertising, with little to no extra work required on their part. Trust me – I was born in 1987 so I’m an active member of this club. Read More…
You probably read the Inside Radio article about Nielsen’s plans to change how they gather ratings information in diary markets. The new system is called mSurvey and is slated to be implemented in late 2025. Read More…
There is a wealth of information about radio station listeners through which we can create basic profiles of our audience. So how do you determine what type of information to include in your profile?
When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on a car? You youngsters in the audience may not be aware, but there was a time when almost every radio station handed these things out at events and – shocker – people stuck them on their bumpers.
New data is available every month in PPM markets. Depending on the market, diary data releases two times, four times, or 12 times per year. For most markets, Scarborough consumer data releases twice per year. All of this information can be overwhelming. So how do you determine what to consider when profiling your listeners?
